Packaging Design & Unboxing

Packaging design and development: a perfect connection between product, brand and user experience

Packaging design is not just a tool for wrapping a product, but the first way to create a connection between the brand and the customer. This process combines creativity, functionality, and branding, starting with precise drawings and continuing with 3D planning that connects the product to the user.

Key steps in packaging design:

1.Product connection: Adjusting the packaging to the product dimensions ensures accuracy and prevents surprises in the production process.

2.Suitable materials: Raw material selection affects layout design – whether corrugated cardboard or rigid packaging, each material requires a customized approach.

3.Unboxing as a marketing value: Packaging that is designed to create an unforgettable opening experience enhances the product's success in digital media.

4.Two-step process: Packaging development combines careful layout planning and culminates in full packaging production, including shipping tests and early printing samples.

Packaging branding: a multidimensional experience

The packaging incorporates the brand language in three dimensions – from customized materials to a ceremonial opening experience. Precise design ensures packaging that speaks to the brand’s values and connects functionality, aesthetics, and innovation.