The first "unboxing" video It is apparently a video from 2006 in which a company's IT team unbox a Nokia E61 phone. Compared to today's unboxing videos, this is a terribly low-quality video. But the facts are that as technology has developed, so have the videos revealing it, and today unboxing videos are filmed in high quality with great attention to detail, and with meticulous attention to all the components of the product.
The inevitable result of the unboxing culture is that companies must elevate their product packaging to meet expectations in this regard as well. The more we talk about the packaging, what it looks like, what it's made of, how it relates to the product, and of course, how the experience of opening the package serves the product and the brand's strategy, the more expectations are placed on manufacturers to deliver at a high level.
A viral unboxing video can be the difference between a customer choosing this product or any other product. Google Research Division Reporting Because in many cases, the customer's decision about which product to purchase depends on their ability to watch videos describing the product. Watching unboxing videos before purchasing creates both understanding and anticipation. On the one hand, the customer sees exactly what is in the packaging, what the product looks like, and how to use it, helping them make an informed decision. On the other hand, watching the video creates anticipation – the viewer wants to experience what the content creator experienced during the unboxing. The better the YouTuber's experience, the greater the viewer's expectation. The meaning of quality packaging for a product is, nowadays, exposure. Virality also has a decisive influence on the viewer's decision-making process – the higher the number of views on a video, the higher its perceived quality.
Unboxing videos, and influencer videos in general, utilize the interaction between the influencer and the product to convey an unwritten message about the product being reviewed in the video. All elements of the packaging are important in conveying the message – from the material the packaging is made of, through its design elements, to its contents. Companies that recognize the trend can reap the benefits, and provide an unboxing experience that generates views and exposure.
Well, we have to end with the video Unboxing from Space — with more than four million views… So who said Unboxing and didn't get it..
