Joovy

A brand language refresh for one of the world's leading companies in children's and baby products. The company donates a portion of its proceeds to the National Park Foundation
The choice to use kraft cardboard with two-color printing for the packaging design came from a place of strengthening the environmental vision, along with developing the graphic language, messages, and story.
The minimalist graphics and customized typography along with the synergy between the graphic elements capture the brand values, environment, movement, responsibility and globalization.