NotFromHere is a global boutique branding studio, crafting brand systems, packaging, and environments with cultural precision and strategic beauty. Design that you feel before you understand.
NFH operates at the intersection of high cultural impact and strategic disruption. Every touchpoint is designed to move people and not just impress them — creating brands that are felt before they are understood.
What We Do
Brand Systems Identity - Voice & scalable design architecture.
Packaging & Unboxing - Anticipation converted into adoption.
Environments & Wayfinding - Branded movement with edge.
Cultural Precision
We shape trends, not chase them.
Strategic Beauty
Reset the expected with intent.
Boutique Power
Principals lead every project, end-to-end.
Emotional Gravity
Felt first. Remembered longer.
About Gili Bar-Shay, Founder & Creative Director
With decades of experience leading design and brand strategy, Gili has shaped identities and packaging systems for clients across the US, Europe, and Israel.
Her work has been recognized by book publishers and international awards, including the World Packaging Awards, WPO (2023 & 2025 ), Star of Israel (2022, 2024), and Excellence Awards (2023)
Beyond recognition, her impact lies in translating behavioral psychology into design systems, turning packaging into anticipation, signage into trust, and brand narratives into cultural presence.
At NFH, every project is led by a principal. Gili’s philosophy is clear: form must serve purpose, cut through the noise, and emotional gravity makes brands unforgettable.
