NFH is a global boutique branding studio specializing in brand systems, packaging design, and branded environments. Our work is driven by cultural precision and strategic thinking, blending behavioral insights with disciplined design to create brands that forge a powerful emotional connection from the very first interaction at every touchpoint. NotFromHere is a global brand agency specializing in package design, brand experience and branding of technological brands

Gili Bar-Shay leads NotFromHere, a multidisciplinary branding studio working at the intersection of strategy, design and experience. Her work has been recognized by international awards, including the World Packaging Organization (WPO), and featured in leading design publications. The studio focuses on building brand systems translating complexity into clarity, and creating work that holds presence beyond its immediate context. Each project is personally led by Gili Bar-Shay, working with a limited number of clients at a time.

We partner with companies that understand that brand is not decoration but infrastructure. Not every project is a fit. And we keep it that way.