Bcozzy. Branding Packaging & Digital
A brand identity for a company that sells directly to the the consumer travel pillows for the road, planes, cars or travel by train and to any road crossing. The brand offers unique patented travel pillows for neck support.
The Road To Comfort
The competition on the shelves at the airports is extremely challenging for the brands sold there. In order to create visibility and differentiation, we chose to design a unique packaging that stands out within the category. Packing to support product differentiation. The only pillow in the market that is closed to it’s ends. These same values also led us to the brand’s language structure when the emphasis of the logo was on the O