Joovy. Rebranding to a leading company in the field of children& babies’s products
Rebrand language for one of the world’s leading companies in the field of children’s and baby products. The company donates some of its profits to the National Park Foundation.
The choice to use cardboard craft with two colors printing, comes from a place of strengthening the environmental vision. Along with the development of graphic language, messages and story.
The minimalistic graphics and custom typography & the synergy between the graphic elements capture the brand attributes of environment, movement, accountability, and globalization.