Joovy528 National Park collection. Brand Identity, Packaging
Brand Identity for a new collection of Joovy. Joovy 528 is a private collection of unique babies & kids products. We feel everyone should take an action for what they believe. We have chosen to support nature, and to raise the awareness of the endangered animals, to make sure that the circle of life will continue. To support the vision, the client, Joovy has partnered with the National Park Foundation
Joovy is donating 5% of the revenue back to the national park foundation.
The 528 Hz frequency is the most significant of the ancient Frequencies. Known as the
“love” frequency, it has a deep-rooted relationship with nature. The frequency no. inspired the logo name and design language, using elements from the nature
The concept was developed to create awareness for endangered animals. We have chosen 12 animals. We have developed a full kit for each animal – The products alongside the extra add ons deliver a complete fun and educational experience. This collection brings the opportunity to the brand’s customers to do something good.