Joovy528 National Park collection. Brand Identity, Packaging
Brand Identity for a new collection by Joovy. Joovy 528 is a private collection of unique babies & kids products. We feel everyone should take action for what they believe in. We have chosen to support nature and raise awareness for endangered animals to ensure the continuation of the circle of life. To support the vision, the client, Joovy, has partnered with the National Park Foundation.
Joovy is donating 5% of the revenue back to the national park foundation.
The 528 Hz frequency is the most significant of the ancient Frequencies. Known as the
“love” frequency, has a deep-rooted relationship with nature. The frequency no. inspired the logo, name, and design language, using elements from nature.
The concept was developed to create awareness for endangered animals. We chose 12 animals and developed a full kit for each animal – the products, along with the extra add-ons, deliver a completely enjoyable and educational experience. The collection provides the brand’s customers an opportunity to partake in something good.