The brand identity visualizes blurred view becoming clear vision using PlasmaShield. The super-light font selection for the logo, with a lot of spacing and air, communicates clarity and clear vision. The black and white color palette with a glimpse of the Plasma purple supports the medical language of the device.
The NotFromHere team wanted to create a brand language that would align with high-end technological standards. We wanted to deliver the same clarity with graphic shapes and language. A complete black and white brand with the flair of a purple plasmatic layer on top.