Plasmatica Brand Identity medical device company
A new brand identity for a technology company that helps surgeons make better surgeries.
The brand identity visualises how blur view becoming clear vision using PlasmaShield
The visual language uses thin lines to create a graphic sense of clarity. The visual plays between blur and sharp images using the purple plasma color as a top layer
We wanted to create a brand language that will align with the same high end technology standards. We wanted to deliver the same clarity with graphic shapes and language. A complete black and white brand with flair of purple plasmatic layer on top