Health Care, Medical Device & Wellness

A good product isn't enough. It has to look trustworthy before anyone's proven that it is.

For over two decades we've worked with global companies, startups, and device makers across health, medical technology, and wellness from genetic testing kits and home monitoring to intimate health products and wearable tech. In this industry, a mistake isn't aesthetic. It's clinical.

Medical devices, diagnostics, and wellness products get tested twice: once in the lab, and once by eye. Before a regulator, an investor, or a patient understands the technology, they've already

Start your project in health & wellness industry

Branding and design for the health and wellness industry

Peace of mind is the real product.

Logo Plasmatica, health care brand

Brand Strategy & Positioning for Clinical Companies

A good health company tells two stories at once: one scientific, one human. We build the positioning and language that connect them — so the same company can stand in front of a hospital procurement committee in the morning, and an investor in the evening, without contradicting itself.

cuspa medical emblem design

Material Language & Product Appearance

People trust hardware before they understand how it works they judge it by what they see and touch. This is the layer we work on: case, material, color, and finish the point where the product meets the brand. That's where our work lives.

My Heritage DNA medical set for DNA test

Packaging, Sterility & Regulation

Medical packaging has to pass a standards lab and a shopper's glance in the same breath. We design packaging systems that meet sterility and regulatory requirements, and still deliver an opening moment that feels considered and premium.

Go-to-Market & Brand Presence

In this industry, the brand gets tested long before the product reaches a shelf in an investor's boardroom, a hospital corridor, a regulator's file. We build the presence that makes a company look serious and mature at every one of those moments, before anyone's read the technical spec.

Before we design, we learn the language.

We don't walk into a project with a template. Every category in health and wellness speaks its own language, and before we design for it, we need to know it from the inside.

01

Research & Learning

Before we design, we study the material: the product, the technology, how it's used, and the regulation it operates under.

Understanding the product, the technology, and how it's used
Mapping regulatory and compliance requirements
Understanding the target audiences: Patients, professionals, investors
Analyzing competitors and existing market positioning

02

Industry Immersion

Every category in health and wellness speaks its own creative language, and we learn it before we write a single word.

Mapping the market and the leading players in the specific category
Analyzing the design and creative conventions of the field
Identifying which conventions to respect, and which to break
Understanding what regulators, investors, and consumers expect in the category

03

Execution

This is where it all becomes tangible. We build the brand across the touchpoints relevant to the project not every project needs every tool.

Strategy & branding
Product design, case & packaging design
Visual & verbal identity
Digital platforms & go-to-market materials

We do:_____________________ & so more

Why NFH

We believe a good health and wellness brand starts long before design. It starts with a deep understanding of the product, of the people who have to trust it patients, professionals, investors and the regulation it has to meet.

Through NFH Laboratory, we carry the process through: from strategy and positioning, through material language and product appearance, packaging and regulation, to brand presence in the market.

Over two decades of work with global companies, startups, and medical and technology products taught us that in this industry, everything gets checked twice — once in the lab, once by eye.

In this industry, the easiest thing is to look like everyone else. We're not here for easy.

Client Perspectives

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Shachar Blum

One of the best branding expert I had the honor to work with. Very creative, out of the box. Highly recommended

Tamir Tirosh

I have known and worked with Gili from Not From Here for over 15 years, across several brands and creative projects. Gili is an exceptionally talented and creative professional, always bringing fresh ideas and a unique perspective to every challenge. She has a rare ability to look beyond design itself and create a complete brand and product experience that feels memorable and inspiring. Working with her is always professional, personal, and enjoyable. She combines strong creativity with attention to detail, dedication, and a real commitment to achieving the best possible result. I highly recommend Gili and Not From Here to anyone looking for outstanding creative thinking, excellent execution, and a partner who truly elevates the brand experience.

Yana Kreitman

Working with Gili on our organization's branding was one of the best decisions we made. She guided us through the entire process—from developing our brand identity and creating a cohesive visual language to designing our website and providing ongoing design support. Gili is an exceptional designer: creative, highly professional, and incredibly detail-oriented. The visual identity she created for us reflects our organization perfectly and continues to receive countless compliments from partners, colleagues, and others. We wholeheartedly recommend her to any organization or business looking for outstanding branding and design services.

Rob Gardner

I've had the pleasure of working with Gili on multiple product launches over the years, and she is one of the most talented creative professionals I've ever worked with. Gili led the development of our entire baby bottle packaging line, creating a cohesive brand identity that stood out on the shelf while clearly communicating the product's features and benefits. She also designed the packaging and creative themes for many of our larger baby gear products, consistently delivering work that elevated the brand. Beyond her exceptional design talent, Gili is incredibly passionate about what she does. She works quickly, collaborates well, listens to feedback, and always focuses on delivering the best value. She has a rare ability to combine creativity with practical marketing insight, producing packaging and branding that not only looks beautiful but also sells. If you're looking for someone who can transform your brand, packaging, or marketing materials with world-class creativity, I recommend Gili without hesitation. She's one of my favorite people to work with and truly one of the best creative talents I've had the privilege to know.

Roy Grinfeld

Working with Gili from Not From Here has been one of the most inspiring creative experiences I've had. She doesn't just design packaging—she designs the entire experience around a product. Her work transforms unboxing into something memorable, emotional, and exciting. It's a level of creativity and attention to detail that I've rarely encountered. I've experienced her work from two very different perspectives. First, as a customer receiving products she designed, where the packaging itself became an unforgettable part of the product experience. Second, as a designer collaborating with her on a project. In both cases, I came away genuinely impressed. Her communication, collaboration, and execution are outstanding. Every stage of the process was smooth, enjoyable, and highly professional. More importantly, working with her was creatively enriching, as she constantly challenged conventional thinking and brought fresh ideas to the table. If you're looking for someone who truly thinks beyond the obvious and understands how great design can elevate an entire brand experience, I can't recommend Gili and the team at Not From Here highly enough.

Shadi Khatib

Gili has a rare talent for turning a brand into a visual story. She guided our rebranding journey with creativity, patience, and an incredible eye for detail, transforming our website into something genuinely unique, modern, and a pleasure to read. A true professional and an absolute pleasure to work with. Very highly recommended. 👏🏆

Kfir Barlevav

Working with Gili from Not From Here Design House has been an incredible experience for Woojer. Gili is so much more than a designer for us. She has become a true creative partner, deeply involved in almost every detail of how our brand comes to life. From packaging and product presentation to visual direction, small details, big ideas, and everything in between, she brings care, talent, sharp thinking, and a rare level of dedication to every part of the process. What makes Gili so special is that she doesn’t just “design.” She understands the brand, the product, the people behind it, and the feeling we want to create for our customers. She notices the little things, asks the right questions, challenges when needed, and always pushes the work to be better. Her work is beautiful, thoughtful, premium, and full of soul. Just as importantly, she is a pleasure to work with: professional, patient, creative, reliable, and truly invested. We are very grateful to have Gili and Not From Here as part of Woojer’s journey, and we highly recommend her to any brand looking for a designer who brings not only talent, but heart, commitment, and real partnership.

Oren Golan

Working with Gili was an outstanding experience. She combines exceptional professionalism with unique creative thinking and a genuine commitment to achieving the best possible result. What stood out most was her attention to detail, persistence, and willingness to go the extra mile to refine every aspect of the product. The process is highly personal and truly one-on-one, which creates a direct connection between the designer and the client. This leads to a much more accurate outcome and makes the entire creative journey enjoyable, collaborative, and rewarding. Highly recommended.

Y Z

It has been an absolute pleasure collaborating with NotFromHere for over a year. They consistently provide exceptional support and deliver top-tier, innovative solutions. I deeply respect their extensive industry knowledge, open-minded approach, and unwavering commitment to uncompromising quality. I highly recommend their work."

Boaz Feldman

Super creative designs and incredibly cooperative! Working together is an absolute pleasure from start to finish. They truly understand how to bring a vision to life while maintaining excellent communication and flexibility throughout the entire process. Highly recommended for anyone looking for top-tier packaging design!

Tali Emanuel

I've been working with NotFromHere for over 15 years, and they continue to impress me time and time again. Led by its founder, **Gili Bar-Shay**, an exceptional creative professional, the team is professional, innovative, efficient, and always comes up with smart, original solutions for every challenge. Every project is delivered at the highest level, and the results are simply wow-worthy. The feedback I receive from clients and audiences is consistently one of admiration and excitement about the creativity, design, and final outcome. Beyond their exceptional professionalism, Gili and the NotFromHere team are incredibly responsive, service-oriented, available whenever needed, and an absolute pleasure to work with. I highly recommend them

Eran Mordechay

I would like to warmly recommend the branding company that worked with us on our project. Throughout the entire process, the team demonstrated a very high level of professionalism, creativity, and dedication. They were attentive to details, highly responsive, and succeeded in translating ideas and values into a clear, accurate, and visually impressive brand language. Beyond the professional execution itself, the collaboration was pleasant, efficient, and thoughtful. Their creative approach, combined with strategic thinking and strong design capabilities, made a significant contribution to the overall outcome of the project. I truly appreciate their work and would highly recommend them to any company looking for a professional and creative branding partner. Best regards, Eran Mordechay

Oshri Danon
Boris Giladi-A

FAQ's

Why is branding especially critical for medical and health products?

Because a medical product enters some of the most vulnerable, sensitive moments in people's lives and in those moments, branding is a tool for building trust, not just aesthetics.

When a medical device enters a treatment room, a hospital, or a user's home, how the brand looks, communicates and functions directly affects the confidence felt by the patient, the clinician, or the home user. Unlike an ordinary consumer product, where disappointment mostly means a lost sale, a lack of trust in a health product can genuinely affect someone's willingness to use something that could actually help them. Branding for medical and health products has to balance two needs that can sometimes seem to pull in opposite directions: conveying seriousness, precision and clinical credibility, while remaining approachable, human, and non-intimidating. A brand that feels too cold or too "clinical" can push users away; a brand that tries too hard to be "cute" can undermine the sense of professional credibility.

At every touchpoint — packaging, product graphics, instructional materials, digital — we treat branding as an opportunity to reinforce credibility and reduce anxiety, not just create a visual impression. We evaluate every design decision through one question: does this increase the confidence of the person using this product at its most meaningful moment? The takeaway Good branding for a medical or health product isn't just "pretty" — it's an inseparable part of the clinical and human experience of the person using it.

What's the difference between packaging design for a medical device and packaging for a regular consumer product?

Packaging for a medical product isn't just a marketing tool it's part of the product's functional system, and has to ensure sterility, protection, and safe, clear use. For an ordinary consumer product, packaging is measured mainly by its ability to grab attention and persuade. For a medical product, packaging has to meet additional, mandatory criteria: maintaining sterility until the moment of use, protecting sensitive or fragile components during shipping and storage, regulatory markings and standards (symbols, warnings, multilingual information for export markets), and sometimes instructions-for-use (IFU) inserts that must be included within the packaging itself.

The environment where the packaging is actually "opened" is also fundamentally different — not always a retail experience, but often a treatment room, a pharmacy, or a hospital shelf, where clarity and speed of recognition matter just as much as aesthetics

Our approach at NotFromHere
For us, packaging structure (structure/dieline) for a medical project is built alongside the functional and regulatory requirements from day one — not bolted on afterward to graphics that were already finalized. We work with the client's regulatory/QA teams to make sure every design choice meets requirements without compromising clarity or visual quality.

Does NFH also support the actual execution of packaging, after the branding and design stage?

Yes. We support the project as one complete whole, from strategy and branding through print-ready/production files and coordination with printers and factories.

One of the things that matters most to us is never "handing over a file and disappearing." Design that looks perfect on screen can fail in actual production without close support: color matching between screen and print, a material that doesn't behave as expected, or a problem that only surfaces at the physical sample stage. For medical products, the risk is even greater a production error can compromise not just aesthetics but sterility or regulatory compliance. Production support includes sample checks, color approval (Pantone), presence at the press check, and coordination with the factory to make sure the final product matches exactly what was approved during design.

Do you work with HealthTech startups as well as established medical device companies?

Yes, our client range spans startups at their first product stage (like SAF Infinitum, WellBe, and Upright Pose) to established international companies with full product lines (like IceCure Medical and My Heritage).

With startups and growth-stage companies in HealthTech and Wellness, the project is usually building an identity from scratch ahead of a first launch where speed and strategic precision matter most, since there's no second chance at a first impression with investors, regulators, and customers, and the budget is usually tighter. With more established medical device companies, it's usually refreshing an existing brand, expanding a product line, entering a new export market, or adapting branding to changed regulatory requirements.

The main difference between the two isn't the quality of the work it's the scope of involvement, the pace of decision-making, and the regulatory maturity stage each side is at.

We adapt pace, service scope, and pricing structure to the client's size and maturity stage a startup doesn't get a "shrunk," lower-quality process, but one focused precisely on what's critical at their current stage, whether that's fundraising, initial regulatory clearance, or commercial launch.