QArt Medical. Branding
Brand identity for an international medical-tech brand for improving IVF success rates by improving sperm cell selection
The brief was to bring the brand identity in line with the advanced technology. To tell the story to the investors of a company moving forward—as a modern, confident, technology-savvy company.
NotFromHere has focused on the letter ‘Q’ in the logo. The graphic treatment and shape of the letter were aimed to tell the IVF story and to become more memorable and more ownable
The typography treatment of the logo came to help read the Q-Art – Quantitative Assisted Reproductive Technologies name. The Q symbol is used as an iconic symbol to follow the brand products line.