When we contactedNotFromHere And they wanted me to design the packaging that came with the best-selling toy of all time, and I said 'yes' so quickly that I even broke the world record for solving the toy itself,
Which, by the way, is a little less than 4 seconds (!). Psycho.
The world's first smart Hungarian cube, GoCube, for those who don't know it yet, is an award-winning smart cube with millions of users WORLDWIDE, which collaborates with huge brands such as the global REDBULL and the super brand Rubik Cube.
The cube itself connects to a phone/tablet and tracks movements in real time. Respect to the entrepreneurial brothers Udi and Amit Dor Hanataniyim,
The founders of PARTICULA, who brought a new and super attractive dimension here, Big Lake.
The design concept was to design packaging that follows the use of the product. The first movement is a rotation,
The rotation of the cube that is injected into the experience of opening the packaging itself, packing Which, to our great joy, also won the World Packaging Awards 2023.
At WPO, which is like the world's Oscars for packaging.
By the way, the original Hungarian cube is celebrating its 50th anniversary. 50 years of hundreds of millions of nimble fingers, hundreds of millions of frustrations, and hundreds of millions of successes and satisfactions. It's not for nothing that it's one of the best-selling toys of all time.
It was invented in 1974 by the Hungarian sculptor and professor of architecture, Arno Rubik,
Arnault called the cube Rubik-kocka (in Hungarian), which later became a company and one of the most powerful brands in the world under the name Rubik's cube.
