When we contactedNotFromHere And they wanted me to design the packaging that came with the best-selling toy of all time, and I said 'yes' so quickly that I even broke the world record for solving the toy itself,
Which, by the way, is a little less than 4 seconds (!). Psycho.
The Smart Hungarian Cube, the world's first GoCube, For those who don't know yet, this clever cube is a multi-award-winning product with millions of viewers worldwide, which collaborates with giant brands such as the global brand REDBULL and the top brand Rubik Cube.
The cube itself connects to a phone/tablet and tracks movements in real time. Respect to the entrepreneurial brothers Udi and Amit Dor Hanataniyim,
Founders of the company PARTICULA Which brought a new and super attractive dimension here, Big Lake.
The design concept was to design packaging that follows the use of the product. The first movement is a rotation,
The rotation of the cube that is injected into the experience of opening the packaging itself, packing Which, to our great joy, also won the World Packaging Awards 2023.
At WPO, which is like the world's Oscars for packaging.
By the way, the original Hungarian cube is celebrating its 50th anniversary. 50 years of hundreds of millions of nimble fingers, hundreds of millions of frustrations, and hundreds of millions of successes and satisfactions. It's not for nothing that it's one of the best-selling toys of all time.
It was invented in 1974 by the Hungarian sculptor and professor of architecture, Arno Rubik,
Arnault called the cube Rubik-kocka (in Hungarian), which later became a company and one of the most powerful brands in the world under the name Rubik's cube.
