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The difference between a graphic designer and a fashion designer is Graphic design It is not dependent on trends; in fashion design there are between 2–4 collections per year, and what was fashionable this year will be irrelevant next year. Therefore, the very concept of trends in packaging design is a completely trendy statement that all it means is Google search terms.
So here are four trends In packaging design Which would be worth looking at this year –
And of course also to respond:
1 In-house user experience
2 Minimalism
3 Recycling materials & Environmental vision
4 Brand Messages
INHouse user experience
With each passing year and the rise of e-commerce, the legality of what is right and what should be done is changing. When designing packaging. I’m sure you’ve heard the term Google algorithm before and the changes it brings; that’s how Amazon and its counterparts influence the way and the changes we take into account when designing packaging.
Instead of looking at the product on the shelves or in fancy stores with displays of transparent light boxes, we look at the product in a series of four to six images, and in the best case, one of them is the packaging – that’s why considerations in the design of the packaging of L’Blout On the shelf The others no longer play a role.
What matters is what happens when the package arrives at home. Its design, its appearance – the paper on which it is printed, the messages the brand conveys; in effect, this is the opportunity to communicate with our customer in a much more personal way, and to convey a private experience and process that takes place at home.
Minimalism
Amidst all the excess of information and the flood of content, visuals, color, words, and video that chase us everywhere we go, there is actually a moment of silence created within the world of packaging. A moment when we can take a second to breathe into it.
The minimalism, which in the past was more emphasized because they wanted to say a lot of things about the packaging, gets a new existence that is made possible and also because someone started this trend anyway. So it’s true that Apple started with this a few years ago – and it’s true that I contradict myself because I said that there are no trends – so I’ll be honest: it’s not a trend, it’s a design gimmick.
It is enabled when the product packaged in the packaging belongs to the brand. And when there is a strong brand, then everything is possible, and you can also say nothing, and you can put a small logo, and maybe even forgo the logo and put only a symbol, and whoever dares does also make a completely white packaging. In fact, within the minimalist world the boundaries are endless. And to strengthen the claim that this is not a trend – then Candinsky made a black square, a white square many many many years ago. A brand we said…
source: https://thedieline.com/blog/2020/12/18/millos-blender-gets-futuristic-packaging-that-thinks-ahead
Recycling materials & Environmental vision
Using brown cardboard, printing in one color, using colors based on soy – all of these are not a matter of choice, but values that come from a vision, belief, and the knowledge that we are here first and foremost to give. Many companies are following the path that, once again, big and good companies like Patagonia started here, which is among the leading brands and probably no one is doing what they do, but again, something from the previous section comes into play here – a strong brand, but that’s for the next article.
The use of recycled materials and the printing with a few colors is now possible because, and this goes back to the things written in the first section, brands do not compete for the shelves and do not compete for visibility on the shelf. The experience and result of using recycled material is important and forms a story and a direct connection between the brand and the customer at the point of opening the package at home. The coffee brand that plays on the brand’s vision together with the story of the environmental agenda creates a complete and holistic experience.
Brand Messages
Messages on packaging: A recurring debate between the designer and the client about the number of messages, their multiple nature, and their size. Multiple messages do not present the desired result but create excess information, overload, and along the way we lose the client who will ultimately skim through things and prefer to move on with life with a little less messages.
Hierarchy is a complicated thing, and it is true that it is difficult to decide what is more important, but we must make a decision in this place and understand that in order to achieve the result we need to be very focused. In addition to the fact that we lose the customer, we also do not really convey to him a clear message of what we want to say. What is important now is what is the most important thing that can be said about the product, the message that we want the reader to understand and feel immediately when he examines the packaging.
