Designing a website for an architecture studio is a complex task. Designing for designers, as they say. A studio active in the international arena with diverse projects, from hotels to residential buildings to exhibition spaces and so on. The idea was to convey originality, happiness, experientiality, professional knowledge, and yet a dynamic young studio that maintains a sense of renewal. Today, the eternal debate is between what sells or, more accurately, what Google is looking for.. which is words.. and giving respect to our world, the world of the visual. Maybe one day we will return to a world where a small number of words were worth a lot and one valuable visual was worth 1000 words… We are prisoners of our world that enacts laws whose meaning is unclear. We are part of this network, doing what they say – – – in this project, the visual won. The visual went head to head with the Google spider and told it, ”I don’t care about you, you can look for words elsewhere.” You have to be in a certain position to be able to say that – that’s true, but it’s important to stop sometimes and remember, or rather, to recall the essence. www.gnarchitect.com -Photo: GNA Architects
