The work was carried out in collaboration with the owner and head chef of the restaurant. Tamna. The design team of NotFromHere They embarked on the challenge of bringing The vision Of the owner To the restaurant Their logo in New York City. They say that the logo tells a story; maybe it’s even the beginning of a story, the monologue. There’s work here with three elements: the first element is the name, the word. The word is an ancient biblical word presented in Latin letters. The second element is the character of the place and the character of the people behind the project. The choice was to use a typographic work that combines elements from the Hebrew language, the punctuation along with Hebrew letters to create a Hebrew biblical word. Three elements that create a harmonious typographic logo. The restaurant is a blend of modern Israeliism with Mediterranean cuisine in the heart of the city that never sleeps. Tamem is a cultural place inspired by urbanism that combines the spirit of the old culture of the Middle East and the Mediterranean Sea.
The restaurant takes its name from two places: the Timna Valley in Israel and the ancient city of the same name in Yemen, with strong roots dating back to the Spice Route in Egypt.
Timna Restaurant, located at 109 St. Marks in New York City, has quickly become one of the main venues in Manhattan’s East Village. The restaurant was named ‘Best New Restaurant of 2015,” and was recommended by USA Today as well as by newspapers such as the New York Times, Wall Street Journal Zagat, Time Out, The Village Voice, and The New Yorker.
