Upright. Branding & Packaging design
Packaging design for Upright founded by Oded Cohen. Upright emphasises how we sit and stand during the day. The focus in packaging design was the opening experience of packaging. And the space created around the product.
The graphical dialogue between the green and the white played a role on the one hand, the cleanliness, health, almost delivering a clinical feeling. On the other the fresh green that symbolises the right posture experience.
Uri Frohoff, Business Manager at Upright, said at the end of the process: “We couldn’t be happier and more satisfied with the work NFH has done for us. Its aesthetic design & it is really Not From Here! And implemented it in a way that exceeded all our expectations. Gili is easy and convenient to work with, she is always available, knows how to listen and understand our needs, and adds her creative suggestions and ideas. https://youtu.be/LpBORND7vpg