How did we manage to create an extraordinary UNBOXING experience for one of the technological products that is changing the way millions of people around the world feel and experience sound? Quite a challenge, especially when it comes to a product intended for an audience that eats and breathes innovation at any given moment and has already seen it all – gamers, top YouTubers, music fanatics, you name it. And of course, how could we not,
This is our own Israeli startup called Woojer And in a groundbreaking product called VEST 3, which only adds to the sense of mission and Israeli pride.
It is important to understand that unique packaging design should not only make the product more desirable, but should actually tell the product's story, conveying its values, DNA, and visual identity.
There are so many parameters here.
In addition, the exceptionally designed packaging,
It can and should create “brand awareness,” one that will remain in the buyer’s mind, even after the product has been removed from the packaging. That’s exactly what we wanted and succeeded in doing with WOOJER. Create a connection between the brand and its users – by creating an unexceptional Unboxing experience.
It's important to remember – Your brand starts with your package.
The brand begins with its packaging. In the world we live in, where most purchases are made online,
The users' first encounter with the product is with the packaging, immediately after the delivery person knocks on the door,
Or at a stand at a BEST BUY Canada branch, like in the picture below.
