איך הצלחנו לייצר חוויית UNBOXING יוצאת דופן, לאחד מהמוצרים הטכנולוגיים שמשנים למיליוני אנשים ברחבי העולם AS WE SPEAK את הדרך בה הם מרגישים וחווים סאונד? חתיכת אתגר, בטח כשמדובר במוצר המיועד לקהל שאוכל ונושם חדשנות בכל רגע נתון וכבר ראה הכל – גיימרים, יוטיוברים מובילים, פנאטים של מוזיקה, יו ניים איט. וכמובן, איך לא,
This is our own Israeli startup called Woojer And in a groundbreaking product called VEST 3, which only adds to the sense of mission and Israeli pride.
It is important to understand that unique packaging design should not only make the product more desirable, but should actually tell the product's story, conveying its values, DNA, and visual identity.
There are so many parameters here.
In addition, the exceptionally designed packaging,
It can and should create “brand awareness,” one that will remain in the buyer’s mind, even after the product has been removed from the packaging. That’s exactly what we wanted and succeeded in doing with WOOJER. Create a connection between the brand and its users – by creating an unexceptional Unboxing experience.
It's important to remember – Your brand starts with your package.
The brand begins with its packaging. In the world we live in, where most purchases are made online,
The users' first encounter with the product is with the packaging, immediately after the delivery person knocks on the door,
Or at a stand at a BEST BUY Canada branch, like in the picture below.
