I dug around. Computer digging is something we, the designers, usually do; I guess out of hundreds of design projects, Logo design, Packaging Design & Unboxing, Branding, digital and whatever you want to call it :-) For every final choice, there are dozens of variations. That's why we dig in the computer because there's always something in the folders… So while digging. I saw one of the versions of the poster and it felt like a perfect match for the national day of departure, October 11th. The final design was a poster for an 80s heat party…
Nike celebrates this day with LGBTQ+ athletes with the message Be True. What’s nice here is the freedom the brand has to change the colors of the logo and support the campaign graphically.
Photo credit (from left to right):
Raven Saunders stars in Nike's "Proudly in Motion" campaign for its Be True collection. – Credit: Courtesy of Nike
Janaya Future Khan stars in Nike's "Proudly in Motion" campaign for its Be True collection. – Credit: Courtesy of Nike
screenshot from Nike Instagram page: Janaya Future Khan stars in Nike's "Proudly in Motion" campaign for its Be True collection. – Credit: Courtesy of Nike
I assume that this post has a very simple message – in fact, two… The first one is that there is always something in what we do, the projects we work on, our old designs, old ideas can always be used; time changes our perspective and the graphical look. The second one is to be loyal to ourselves because without being loyal to ourselves, we cannot be loyal to anyone else. If you are looking for a custom design for your brand, feel free to contact us! You can also book a free 15-minute consultation
