Gaming Brand Strategy & Design

Branding and strategy is the name of the game...

We help brands understand their potential, plain and simple. We bring out what really matters, create quiet within the noise, and work with you in full partnership.

Start Your Gaming Branding Project

How brands are built, and what to pay attention to

What makes a gaming brand a system that works

GoCube smart cube package design by NotFromHere

Strategy & positioning

In gaming, the competition for attention is the fiercest there is every new product fights for the same three seconds in the feed. We build the positioning that answers the question every gamer asks without realizing they're asking it: why this, and why now.

Brand and logo design by NotFromHere

Visual Identity & Design System

We build a visual language that speaks the community's own language.

unboxing by utuber for My Hertiage DNA set package design by NotFromHere

Packaging Design & Unboxing Experience

The unboxing moment isn't a technical step, it's content. We design unboxing experiences that influencers and YouTubers want to film, not just ones that protect the product.

Co brand Call of Duty & woojer case design by NFH

Collaborations & Market Presence

A collab with an international brand like Fortnite, Call of Duty, or Meta can change a company's entire trajectory but only if your brand is built to stand next to the biggest players. We build presence that's ready for that moment.

Work process

Before we design, we go through a process of research and learning about the category. We don't walk into a project with a template. The gaming industry has its own language, codes, and community, and before we turn them into a brand, we need to understand them from the inside.

 

01

Research & Learning

Before we design, we study the product and its community: who plays, who watches, and who's talking about it online.

  • The community around the product, and how they're already talking about it
  • What similar products already exist, and what makes gamers choose one over another
  • The gap between what the product does and what the community expects to see
  • Which moments in the product are best suited for shareable and unboxing content

02

Category Immersion

Every category has its own world, with its own competitors to understand and every brand within it is its own world too, one that needs to be explored and gotten exactly right.

  • Who already sets the visual standard in the category
  • Which visual codes the community recognizes instantly
  • Which international brands are already collaborating with similar products
  • What makes gamers choose one product over another

03

Execution

This is where it all becomes tangible. We build the brand across the touchpoints relevant to the project not every project needs every tool.

  • Strategy & positioning
  • Visual Identity & Design System
  • Product design, packaging & unboxing experience
  • Launch materials & collaborations

We do:_____________________ & so more

  • Woojer MAT

    Strategic guidance and launch for Woojer MAT's new product category, from positioning and category creation through packaging and launch. Wellness in motion

    Woojer Mat product experience designed to create anticipation before first use

  • GoChess

    Packaging design for GoChess by Particula, the world's leading smart chess board.

    Award-winning packaging design and unboxing experience for GoChess, the world’s smartest chessboard

  • Woojer | Vest3

    Packaging design for Woojer Vest3, a haptic feedback vest that translates sound into physical sensation.

  • GoCube

    Packaging and unboxing design for GoCube, awards weaning package of the world's leading smart Rubik's-style cube.

  • StoryBall

    Rigid packaging design for StoryBall, a smart toy blending storytelling, creativity, and technology for children's education.

  • KeepPad

    Packaging design for KeepPad, a young, fashion-forward brand of functional home accessories, shaped to echo the product itself.

  • Woojer | Strap3

    Packaging and unboxing design for Woojer Strap3, Collabs with world leading brands Meta, Call Of Duty & Fortnite.

    Option 2: Wooyer Gaming, Music and Movies Grip Strap.

  • GoDice

    Packaging and unboxing design for GoDice by Particula, a game of Bluetooth-connected smart dice.

Why NFH

Gaming is a culture, not a product category.
Gaming isn't just another product category it's a culture with its own rules, codes, and a community that spots anything fake immediately. We've spent over twenty years building brands this community actually accepts.

Success looks different here.
Success here isn't measured by good-looking branding alone. It's measured by an unboxing video an influencer posts because they genuinely wanted to, by a collab with a brand like Fortnite, Call of Duty, or Meta, by a product that becomes content before it becomes a sale

Brands that have already done this with us.
Among the brands we've worked with in the gaming category: GoCube, GoDice, and GoChess by Particula, and Woojer with its Strap3 and Vest3 collection projects that led, among other things, to collaborations with brands like Meta, Call of Duty, and Fortnite. And many others.

We built a process designed to create these moments.
Through NFH Laboratory, we built a process designed for exactly this: turning a gaming product into an experience that creates these moments not just packaging that protects the box.

Experience that knows how to see the whole picture.
Twenty years of working with gadget and gaming companies taught us that success in this world isn't found in the product alone, or in the audience alone it's found in the connection between them. We don't show up with a generic solution. We show up with the experience to read the essence: how the brand, the product, and the audience become one thing.

Client Perspectives

View All Reviews
Shachar Blum

One of the best branding expert I had the honor to work with. Very creative, out of the box. Highly recommended

Tamir Tirosh

I have known and worked with Gili from Not From Here for over 15 years, across several brands and creative projects. Gili is an exceptionally talented and creative professional, always bringing fresh ideas and a unique perspective to every challenge. She has a rare ability to look beyond design itself and create a complete brand and product experience that feels memorable and inspiring. Working with her is always professional, personal, and enjoyable. She combines strong creativity with attention to detail, dedication, and a real commitment to achieving the best possible result. I highly recommend Gili and Not From Here to anyone looking for outstanding creative thinking, excellent execution, and a partner who truly elevates the brand experience.

Yana Kreitman

Working with Gili on our organization's branding was one of the best decisions we made. She guided us through the entire process—from developing our brand identity and creating a cohesive visual language to designing our website and providing ongoing design support. Gili is an exceptional designer: creative, highly professional, and incredibly detail-oriented. The visual identity she created for us reflects our organization perfectly and continues to receive countless compliments from partners, colleagues, and others. We wholeheartedly recommend her to any organization or business looking for outstanding branding and design services.

Rob Gardner

I've had the pleasure of working with Gili on multiple product launches over the years, and she is one of the most talented creative professionals I've ever worked with. Gili led the development of our entire baby bottle packaging line, creating a cohesive brand identity that stood out on the shelf while clearly communicating the product's features and benefits. She also designed the packaging and creative themes for many of our larger baby gear products, consistently delivering work that elevated the brand. Beyond her exceptional design talent, Gili is incredibly passionate about what she does. She works quickly, collaborates well, listens to feedback, and always focuses on delivering the best value. She has a rare ability to combine creativity with practical marketing insight, producing packaging and branding that not only looks beautiful but also sells. If you're looking for someone who can transform your brand, packaging, or marketing materials with world-class creativity, I recommend Gili without hesitation. She's one of my favorite people to work with and truly one of the best creative talents I've had the privilege to know.

Roy Grinfeld

Working with Gili from Not From Here has been one of the most inspiring creative experiences I've had. She doesn't just design packaging—she designs the entire experience around a product. Her work transforms unboxing into something memorable, emotional, and exciting. It's a level of creativity and attention to detail that I've rarely encountered. I've experienced her work from two very different perspectives. First, as a customer receiving products she designed, where the packaging itself became an unforgettable part of the product experience. Second, as a designer collaborating with her on a project. In both cases, I came away genuinely impressed. Her communication, collaboration, and execution are outstanding. Every stage of the process was smooth, enjoyable, and highly professional. More importantly, working with her was creatively enriching, as she constantly challenged conventional thinking and brought fresh ideas to the table. If you're looking for someone who truly thinks beyond the obvious and understands how great design can elevate an entire brand experience, I can't recommend Gili and the team at Not From Here highly enough.

Shadi Khatib

Gili has a rare talent for turning a brand into a visual story. She guided our rebranding journey with creativity, patience, and an incredible eye for detail, transforming our website into something genuinely unique, modern, and a pleasure to read. A true professional and an absolute pleasure to work with. Very highly recommended. 👏🏆

Kfir Barlevav

Working with Gili from Not From Here Design House has been an incredible experience for Woojer. Gili is so much more than a designer for us. She has become a true creative partner, deeply involved in almost every detail of how our brand comes to life. From packaging and product presentation to visual direction, small details, big ideas, and everything in between, she brings care, talent, sharp thinking, and a rare level of dedication to every part of the process. What makes Gili so special is that she doesn’t just “design.” She understands the brand, the product, the people behind it, and the feeling we want to create for our customers. She notices the little things, asks the right questions, challenges when needed, and always pushes the work to be better. Her work is beautiful, thoughtful, premium, and full of soul. Just as importantly, she is a pleasure to work with: professional, patient, creative, reliable, and truly invested. We are very grateful to have Gili and Not From Here as part of Woojer’s journey, and we highly recommend her to any brand looking for a designer who brings not only talent, but heart, commitment, and real partnership.

Oren Golan

Working with Gili was an outstanding experience. She combines exceptional professionalism with unique creative thinking and a genuine commitment to achieving the best possible result. What stood out most was her attention to detail, persistence, and willingness to go the extra mile to refine every aspect of the product. The process is highly personal and truly one-on-one, which creates a direct connection between the designer and the client. This leads to a much more accurate outcome and makes the entire creative journey enjoyable, collaborative, and rewarding. Highly recommended.

Y Z

It has been an absolute pleasure collaborating with NotFromHere for over a year. They consistently provide exceptional support and deliver top-tier, innovative solutions. I deeply respect their extensive industry knowledge, open-minded approach, and unwavering commitment to uncompromising quality. I highly recommend their work."

Boaz Feldman

Super creative designs and incredibly cooperative! Working together is an absolute pleasure from start to finish. They truly understand how to bring a vision to life while maintaining excellent communication and flexibility throughout the entire process. Highly recommended for anyone looking for top-tier packaging design!

Tali Emanuel

I've been working with NotFromHere for over 15 years, and they continue to impress me time and time again. Led by its founder, **Gili Bar-Shay**, an exceptional creative professional, the team is professional, innovative, efficient, and always comes up with smart, original solutions for every challenge. Every project is delivered at the highest level, and the results are simply wow-worthy. The feedback I receive from clients and audiences is consistently one of admiration and excitement about the creativity, design, and final outcome. Beyond their exceptional professionalism, Gili and the NotFromHere team are incredibly responsive, service-oriented, available whenever needed, and an absolute pleasure to work with. I highly recommend them

Eran Mordechay

I would like to warmly recommend the branding company that worked with us on our project. Throughout the entire process, the team demonstrated a very high level of professionalism, creativity, and dedication. They were attentive to details, highly responsive, and succeeded in translating ideas and values into a clear, accurate, and visually impressive brand language. Beyond the professional execution itself, the collaboration was pleasant, efficient, and thoughtful. Their creative approach, combined with strategic thinking and strong design capabilities, made a significant contribution to the overall outcome of the project. I truly appreciate their work and would highly recommend them to any company looking for a professional and creative branding partner. Best regards, Eran Mordechay

Oshri Danon
Boris Giladi-A

FAQ's

How much does packaging design cost for a gaming product?

Cost depends on the scope of work, whether it's packaging design alone, or a full process that also includes branding, visual identity, and unboxing experience. We build every proposal around the specific product and its goals, not a flat rate.

How do you choose a studio for branding and packaging design for gaming products?

The most important thing is prior experience with gaming products and gadgets specifically, not just general branding a category with its own community and codes needs a studio that knows it. It's also worth checking whether their past work had real resonance: unboxing videos, collaborations, media coverage.

Why is unboxing so important for gaming products?

Because in gaming, the opening moment isn't a technical step it's content that gamers and influencers film, share, and talk about. Well-designed packaging becomes a marketing tool in its own right, before the product is even turned on.

How do you create a collaboration with international brands like Fortnite or Meta?

A collaboration like that starts with a brand built to stand next to major players — visually, verbally, and strategically. The clearer and more precise the brand, the greater the chance international brands will want to be part of it.

Some of our clients

Insights about gaming industry