Shopper AI logo design developed for a retail intelligence technology company

Branding & Design
for High-Tech & Technology Companies

We turn complex technology into visual experiences that captivate investors, win customers, and accelerate growth for startups and scale-ups, from Seed to IPO.

A tech company isn't judged by its code it's judged by its investor deck, its website, its product, and the five seconds before someone decides to keep reading. Before the investor, the customer, or the next hire understands what the product actually does, they've already decided whether this is a company worth betting on. That's what we build: branding and strategy for companies that earn trust before the product or the market has chosen them.

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Branding and Strategy Process for Tech, High-Tech, and Startups

עיצוב סמל, לוגו אייקון

Branding, Strategy & Positioning

In tech, everyone claims to be innovative which means innovation alone convinces no one. We build the positioning that answers the one question every investor, customer, and partner is actually asking: why you, and why now.

עיצוב טיפוגרפי

Language & Messaging

How do you explain what you do, visually and verbally? What's the line that makes an investor stop scrolling? Tech companies need a completely different kind of conversation. Our goal is to help you close your next investor.

הדמיה של משקפי שמש חכמות

Visual Identity & Design System

Branding process has to fit the phase the company is at. The process change depends of the phase and the goals.

סטראפ של woojer קולאב עם Call of Duty

Market Penetration (GTM)

The go-to-market stage matters most right at the start this is where the potential for business activity and partnerships gets decided. And it's something we do exceptionally well.

01

Research

Before the work begins, the most important stage is learning and building the strategic foundation.

Defining the work stages and the target audiences
What the technology replaces, and why people still use the old way
The gap between what the technology can do and what the market already believes is possible
Which claims the market will accept immediately, and which need proof first

02

Learning

Every category in tech speaks its own language hardware, Gaming, fintech, deep tech.

Who sets the visual and verbal standard in the category
Who the strongest players in the market are
What trends exist, and what always works
Where the company can legitimately claim to be first, or only
What makes a company look credible

03

Execution

This is where the big dream, the words, and the strategy become something real something you can touch and feel.

Strategy & positioning
Verbal & visual identity
Product & packaging design
Fundraising & go-to-market materials

We do:_____________________ & so more

  • ZOTA It Is

    Development of a branded product and accessory line for ZOTA, translating the brand's DNA into a tangible experience across every touchpoint.

    ZOTA employee brand experience created for a company launch event
  • Arkit

    Brand strategy and visual identity for Arkit Labs, which engineers and designs physical products for entrepreneursfrom first sketch to shelf across HealthTech and electronics.

    Logo_Design_Branding_System_For_Industrial_Design_Company
  • Shopper AI

    Brand strategy and visual identity for Shopper AI, an intelligence layer connecting insights, decision-making, and execution for local and global retail chains.

    Shopper AI logo design developed for a retail intelligence technology company
  • MyHeritage DNA Kit

    Packaging design for MyHeritage's DNA testing kit, the Israeli hi-tech company for discovering and preserving family history.

  • Woojer | Vest3

    Packaging design for Woojer Vest3, a haptic feedback vest that translates sound into physical sensation.

  • Everysight | Raptor

    Packaging design for Everysight's Raptor smart cycling glasses, co-brand with BMW, displaying real-time performance data.

  • Woojer | Strap3

    Packaging and unboxing design for Woojer Strap3, Collabs with world leading brands Meta, Call Of Duty & Fortnite.

    Option 2: Wooyer Gaming, Music and Movies Grip Strap.
  • Alphabet

    Brand strategy, visual identity and website design for Alphabeta, a Tel Aviv-based hedge fund founded by Kobi Shemer, operating at the intersection of academic strategy and fintech innovation.

  • Neat Technologies

    Brand strategy, visual identity and digital design for Neat Technologies, a multidisciplinary engineering and technology company.

  • Lifebuoy

    Branding, visual identity and packaging design for Lifebuoy, a smart pool safety alarm system.

  • Upright Pose

    Packaging & Branding for a Posture-Training Wellness Device

  • GoDice

    Packaging and unboxing design for GoDice by Particula, a game of Bluetooth-connected smart dice.

  • IceCure Medical

    Branding and visual identity for IceCure Medical, a medical company pioneering cancer treatment through innovative cryoablation (freezing) technology.

  • Plasmatica

    New brand identity an packaging design for Plasmatica, a technology startup developing an advanced solution to assist surgeons in the operating room.

  • SAF Infinitum

    Branding, visual identity, and packaging design for SAF Infinitum by Redent Nova, developer of an innovative dental medical technology .

  • Veidan

    Branding, visual identity & digital design for Veidan, a corporate conferencing and communications solutions provider.

Why NFH

Why a startup company is different
Startups and tech companies don't need the same playbook a veteran company needs not in strategy, not in pace, and not in how the budget gets managed. We've spent over twenty years building exactly for that reality.

Define how success looks like
The goals here are different, and success looks different too: an unboxing video that hits millions of views on YouTube, a collab with an international name like RedBull, Meta, or Fortnite that suddenly takes notice, a product that starts talking about itself before you've even finished explaining what it does.

Working process with hi-tech companies
Through NFH Laboratory, we built a process designed for exactly that turning technology into a brand that creates those moments, not just one that looks good in a deck.

Experience that says it all
Twenty years of working with startups taught us what success actually looks like in this world. We don't show up with a big-company solution. We show up with the experience to know exactly what a startup needs to move.

Client Perspectives

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One of the best branding experts I had the honor to work with. Very creative, out of the box. Highly recommended

I have known and worked with Gili from Not From Here for over 15 years, across several brands and creative projects. Gili is an exceptionally talented and creative professional, always bringing fresh ideas and a unique perspective to every challenge. She has a rare ability to look beyond design itself and create a complete brand and product experience that feels memorable and inspiring. Working with her is always professional, personal, and enjoyable. She combines strong creativity with attention to detail, dedication, and a real commitment to achieving the best possible result. I highly recommend Gili and Not From Here to anyone looking for outstanding creative thinking, excellent execution, and a partner who truly elevates the brand experience.

Working with Gili on our organization's branding was one of the best decisions we made. She guided us through the entire process—from developing our brand identity and creating a cohesive visual language to designing our website and providing ongoing design support. Gili is an exceptional designer: creative, highly professional, and incredibly detail-oriented. The visual identity she created for us perfectly reflects our organization and continues to receive countless compliments from partners, colleagues, and others. We wholeheartedly recommend her to any organization or business looking for outstanding branding and design services.

I have had the pleasure of working with Gili on multiple product launches over the years, and she is one of the most talented creative professionals I've ever worked with. Gili led the development of our entire baby bottle packaging line, creating a cohesive brand identity that stood out on the shelf while clearly communicating the product's features and benefits. She also designed the packaging and creative themes for many of our larger baby gear products, consistently delivering work that elevated the brand. Beyond her exceptional design talent, Gili is incredibly passionate about what she does. She works quickly, collaborates well, listens to feedback, and always focuses on delivering the best value. She has a rare ability to combine creativity with practical marketing insight, producing packaging and branding that not only looks beautiful but also sells. If you're looking for someone who can transform your brand, packaging, or marketing materials with world-class creativity, I recommend Gili without hesitation. She's one of my favorite people to work with and truly one of the best creative talents I've had the privilege to know.

Working with Gili from Not From Here has been one of the most inspiring creative experiences I've had. She doesn't just design packaging—she designs the entire experience around a product. Her work transforms unboxing into something memorable, emotional, and exciting. It's a level of creativity and attention to detail that I've rarely encountered. I have experienced her work from two very different perspectives. First, as a customer receiving products she designed, where the packaging itself became an unforgettable part of the product experience. Second, as a designer collaborating with her on a project. In both cases, I came away genuinely impressed. Her communication, collaboration, and execution are outstanding. Every stage of the process was smooth, enjoyable, and highly professional. More importantly, working with her was creatively enriching, as she constantly challenged conventional thinking and brought fresh ideas to the table. If you're looking for someone who truly thinks beyond the obvious and understands how great design can elevate an entire brand experience, I can't recommend Gili and the team at Not From Here highly enough.

Gili has a rare talent for turning a brand into a visual story. She guided our rebranding journey with creativity, patience, and an incredible eye for detail, transforming our website into something genuinely unique, modern, and a pleasure to read. A true professional and an absolute pleasure to work with. Highly recommended. 👏🏆

Working with Gili from Not From Here Design House has been an incredible experience for Woojer. Gili is so much more than a designer for us. She has become a true creative partner, deeply involved in almost every detail of how our brand comes to life. From packaging and product presentation to visual direction, small details, big ideas, and everything in between, she brings care, talent, sharp thinking, and a rare level of dedication to every part of the process. What makes Gili so special is that she doesn’t just “design.” She understands the brand, the product, the people behind it, and the feeling we want to create for our customers. She notices the little things, asks the right questions, challenges when needed, and always pushes the work to be better. Her work is beautiful, thoughtful, premium, and full of soul. Just as importantly, she is a pleasure to work with: professional, patient, creative, reliable, and truly invested. We are very grateful to have Gili and Not From Here as part of Woojer’s journey, and we highly recommend her to any brand looking for a designer who brings not only talent, but heart, commitment, and real partnership.

Working with Gili was an outstanding experience. She combines exceptional professionalism with unique creative thinking and a genuine commitment to achieving the best possible result. What stood out most was her attention to detail, persistence, and willingness to go the extra mile to refine every aspect of the product. The process is highly personal and truly one-on-one, which creates a direct connection between the designer and the client. This leads to a much more accurate outcome and makes the entire creative journey enjoyable, collaborative, and rewarding. Highly recommended.

It has been an absolute pleasure collaborating with NotFromHere for over a year. They consistently provide exceptional support and deliver top-tier, innovative solutions. I deeply respect their extensive industry knowledge, open-minded approach, and unwavering commitment to uncompromising quality. I highly recommend their work."

Super creative designs and incredibly cooperative! Working together is an absolute pleasure from start to finish. They truly understand how to bring a vision to life while maintaining excellent communication and flexibility throughout the entire process. Highly recommended for anyone looking for top-tier packaging design!

I have been working with NotFromHere for over 15 years, and they continue to impress me time and time again. Led by its founder, **Gili Bar-Shay**, an exceptional creative professional, the team is professional, innovative, efficient, and always comes up with smart, original solutions for every challenge. Every project is delivered at the highest level, and the results are simply wow-worthy. The feedback I receive from clients and audiences is consistently one of admiration and excitement about the creativity, design, and final outcome. Beyond their exceptional professionalism, Gili and the NotFromHere team are incredibly responsive, service-oriented, available whenever needed, and an absolute pleasure to work with. I highly recommend them

I would like to warmly recommend the branding company that worked with us on our project. Throughout the entire process, the team demonstrated a very high level of professionalism, creativity, and dedication. They were attentive to details, highly responsive, and succeeded in translating ideas and values into a clear, accurate, and visually impressive brand language. Beyond the professional execution itself, the collaboration was pleasant, efficient, and thoughtful. Their creative approach, combined with strategic thinking and strong design capabilities, made a significant contribution to the overall outcome of the project. I truly appreciate their work and would highly recommend them to any company looking for a professional and creative branding partner. Best regards, Eran Mordechay

FAQ's

How much does branding cost for a startup or tech company?

Cost depends on the company's stage and the scope of work from basic positioning and identity for an early-stage company, up to a full process covering strategy, product design, packaging, and fundraising materials. We build each process around the startup's actual budget and stage, not a one-size-fits-all package.

How do you choose a branding studio for a tech company?

The most important thing is prior experience with companies at a similar stage to yours, not just a nice-looking portfolio. A studio that understands a startup's pace, budget, and goals will build a brand that actually works — not just one that looks good in a deck. It's also always worth looking at other companies' track record and how they've grown.

How long does branding take for a startup?

It depends on scope basic positioning and identity can take a few weeks, while a full process that includes product design, packaging, and launch materials can take a few months.

What's the right stage to start branding a startup?

שאלת מיליון הדולר… השלב הנכון הוא כשאתם מגובשים עם הפרויקט. ברוב המקרים הכי משתלם להתחיל עוד לפני גיוס משמעותי או השקת מוצר  מותג ברור עוזר גם בגיוס משקיעים וגם בגיוס העובדים הראשונים. תהליכי המיתוג משתנים בהתאם לשלב בו נמצאת החברה.

What's the difference between branding a startup and branding an established company?

Everything. A startup has less time, less budget, and more uncertainty about exactly who its customer is so the process has to be faster and more focused. An established company already knows its customers; a startup sometimes has to discover that while in motion, and the brand needs to support that.

Brands we work with

Insights on Hi-Tech. Technology & Startups