Branding & Design
for High-Tech & Technology Companies
We turn complex technology into visual experiences that captivate investors, win customers, and accelerate growth for startups and scale-ups, from Seed to IPO.
A tech company isn't judged by its code it's judged by its investor deck, its website, its product, and the five seconds before someone decides to keep reading. Before the investor, the customer, or the next hire understands what the product actually does, they've already decided whether this is a company worth betting on. That's what we build: branding and strategy for companies that earn trust before the product or the market has chosen them.
Branding and Strategy Process for Tech, High-Tech, and Startups

Branding, Strategy & Positioning
In tech, everyone claims to be innovative which means innovation alone convinces no one. We build the positioning that answers the one question every investor, customer, and partner is actually asking: why you, and why now.

Language & Messaging
How do you explain what you do, visually and verbally? What's the line that makes an investor stop scrolling? Tech companies need a completely different kind of conversation. Our goal is to help you close your next investor.

Visual Identity & Design System
Branding process has to fit the phase the company is at. The process change depends of the phase and the goals.

Market Penetration (GTM)
The go-to-market stage matters most right at the start this is where the potential for business activity and partnerships gets decided. And it's something we do exceptionally well.
01
Research
Before the work begins, the most important stage is learning and building the strategic foundation.
Defining the work stages and the target audiences
What the technology replaces, and why people still use the old way
The gap between what the technology can do and what the market already believes is possible
Which claims the market will accept immediately, and which need proof first
02
Learning
Every category in tech speaks its own language hardware, Gaming, fintech, deep tech.
Who sets the visual and verbal standard in the category
Who the strongest players in the market are
What trends exist, and what always works
Where the company can legitimately claim to be first, or only
What makes a company look credible
03
Execution
This is where the big dream, the words, and the strategy become something real something you can touch and feel.
Strategy & positioning
Verbal & visual identity
Product & packaging design
Fundraising & go-to-market materials
We do:_____________________ & so more
ZOTA It Is
Development of a branded product and accessory line for ZOTA, translating the brand's DNA into a tangible experience across every touchpoint.
Arkit
Brand strategy and visual identity for Arkit Labs, which engineers and designs physical products for entrepreneursfrom first sketch to shelf across HealthTech and electronics.
Shopper AI
Brand strategy and visual identity for Shopper AI, an intelligence layer connecting insights, decision-making, and execution for local and global retail chains.
MyHeritage DNA Kit
Packaging design for MyHeritage's DNA testing kit, the Israeli hi-tech company for discovering and preserving family history.
Woojer | Vest3
Packaging design for Woojer Vest3, a haptic feedback vest that translates sound into physical sensation.
Everysight | Raptor
Packaging design for Everysight's Raptor smart cycling glasses, co-brand with BMW, displaying real-time performance data.
Woojer | Strap3
Packaging and unboxing design for Woojer Strap3, Collabs with world leading brands Meta, Call Of Duty & Fortnite.
Alphabet
Brand strategy, visual identity and website design for Alphabeta, a Tel Aviv-based hedge fund founded by Kobi Shemer, operating at the intersection of academic strategy and fintech innovation.
Neat Technologies
Brand strategy, visual identity and digital design for Neat Technologies, a multidisciplinary engineering and technology company.
Lifebuoy
Branding, visual identity and packaging design for Lifebuoy, a smart pool safety alarm system.
Upright Pose
Packaging & Branding for a Posture-Training Wellness Device
GoDice
Packaging and unboxing design for GoDice by Particula, a game of Bluetooth-connected smart dice.
IceCure Medical
Branding and visual identity for IceCure Medical, a medical company pioneering cancer treatment through innovative cryoablation (freezing) technology.
Plasmatica
New brand identity an packaging design for Plasmatica, a technology startup developing an advanced solution to assist surgeons in the operating room.
SAF Infinitum
Branding, visual identity, and packaging design for SAF Infinitum by Redent Nova, developer of an innovative dental medical technology .
Veidan
Branding, visual identity & digital design for Veidan, a corporate conferencing and communications solutions provider.
Why NFH
Why a startup company is different
Startups and tech companies don't need the same playbook a veteran company needs not in strategy, not in pace, and not in how the budget gets managed. We've spent over twenty years building exactly for that reality.
Define how success looks like
The goals here are different, and success looks different too: an unboxing video that hits millions of views on YouTube, a collab with an international name like RedBull, Meta, or Fortnite that suddenly takes notice, a product that starts talking about itself before you've even finished explaining what it does.
Working process with hi-tech companies
Through NFH Laboratory, we built a process designed for exactly that turning technology into a brand that creates those moments, not just one that looks good in a deck.
Experience that says it all
Twenty years of working with startups taught us what success actually looks like in this world. We don't show up with a big-company solution. We show up with the experience to know exactly what a startup needs to move.
Client Perspectives
View All ReviewsFAQ's
How much does branding cost for a startup or tech company?
Cost depends on the company's stage and the scope of work from basic positioning and identity for an early-stage company, up to a full process covering strategy, product design, packaging, and fundraising materials. We build each process around the startup's actual budget and stage, not a one-size-fits-all package.
How do you choose a branding studio for a tech company?
The most important thing is prior experience with companies at a similar stage to yours, not just a nice-looking portfolio. A studio that understands a startup's pace, budget, and goals will build a brand that actually works — not just one that looks good in a deck. It's also always worth looking at other companies' track record and how they've grown.
How long does branding take for a startup?
It depends on scope basic positioning and identity can take a few weeks, while a full process that includes product design, packaging, and launch materials can take a few months.
What's the right stage to start branding a startup?
שאלת מיליון הדולר… השלב הנכון הוא כשאתם מגובשים עם הפרויקט. ברוב המקרים הכי משתלם להתחיל עוד לפני גיוס משמעותי או השקת מוצר מותג ברור עוזר גם בגיוס משקיעים וגם בגיוס העובדים הראשונים. תהליכי המיתוג משתנים בהתאם לשלב בו נמצאת החברה.
What's the difference between branding a startup and branding an established company?
Everything. A startup has less time, less budget, and more uncertainty about exactly who its customer is so the process has to be faster and more focused. An established company already knows its customers; a startup sometimes has to discover that while in motion, and the brand needs to support that.
Insights on Hi-Tech. Technology & Startups
What Does It Take to Win International Packaging Design Awards?
Awards winning package design doesn't start with colors or graphics, it is starting from a deep decision, to understand the real story and the real goals.
Unboxing Starts Long Before the Box
It's a mistake to think that unboxing starts on the design phase. Unboxing starts much earlier. and with real strategic questions.
BMW wants to collaborate
How to make other great brand to collab with your brand. We live in the ear of brands collabs. Or how to make BMW wants to work with you



















