Logo_Design_Branding_System_For_Indusrial_Design_Company
Shopper AI logo design developed for a retail intelligence technology company

Branding & strategy for companies

More than branding. More than a logo.

A good company that looks like every other competitor ends up competing on price. A company with clear branding and strategy gets chosen because it's different. We build brand strategy and visual language that turn what actually sets you apart into something the market, investors, and customers understand and recognize, remember & feel instantly.

The result: a brand that doesn't need to explain itself. The market already gets it.

Start a branding & strategy project

Branding isn't a logo. It's the reason customers choose you.

What turns branding into a system that works?

Brand Strategy & Positioning

Before anything gets designed, you need to know why customers choose you and not the competitor next door. What change you sick to make, and what story we're going to tell.

Verbal Identity & Messaging

Words carry more weight than people give them credit for. Sometimes one word tells the whole story. A four-word line can get a crowd lining up for a launch. Words are a brand's heartbeat.

Visual Identity & Design System

This is where strategy becomes visual. What drives your business turns into a story told in images, in color, in symbol, in logo. A design system built to outlive the designer who made it.

Market Presence

Good branding doesn't end with a beautiful design. It ends with a result: customers who choose you, investors who close, a market that recognizes you instantly. Every stage of our process: strategy, language, identity, is built to get you there, not just to look good in a deck.

Good branding isn't a guess. It's a process.

A brand built without research rests on personal taste. A brand built on process rests on facts. We do it in three stages.

 

01

Strategy & Research

This is where we define the core of it: why customers choose you.

Market and competitor research.
Interviews with customers and stakeholders.
Positioning and brand language definition.
Inspiration.

02

Building Brand Language & Visual Identity

How words become visual.

Visual identity: logo design, color, typography.
Verbal identity and tone of voice.
Design system / brand guidelines.
Prototypes of core brand assets: website, decks, exhibitions

03

Launch & Implementation

How it all gets applied.

File and guideline preparation
Launch support.
Team rollout.
Consistency checks across every touchpoint.

We do:_____________________ & so more

  • ZOTA It Is

    Development of a branded product and accessory line for ZOTA, translating the brand's DNA into a tangible experience across every touchpoint.

    ZOTA employee brand experience created for a company launch event
  • Refillha

    Branding and packaging design for RefillHA, an advanced aesthetic technology brand entering the medical aesthetics market.

    refillha packaging design featuring cosmetic beauty hi end print
  • Woojer MAT

    Strategic guidance and launch for Woojer MAT's new product category, from positioning and category creation through packaging and launch. Wellness in motion

    Woojer Mat product experience designed to create anticipation before first use
  • Arkit

    Brand strategy and visual identity for Arkit Labs, which engineers and designs physical products for entrepreneursfrom first sketch to shelf across HealthTech and electronics.

    Logo_Design_Branding_System_For_Indusrial_Design_Company
  • Shopper AI

    אסטרטגיית מותג וזהות חזותית ל-Shopper AI, שכבת בינה מלאכותית המחברת תובנות, קבלת החלטות וביצוע עבור רשתות ריטייל...

    Shopper AI logo design developed for a retail intelligence technology company
  • Phygital

    Brand strategy and brand system for Phygital, a groundbreaking company creating experiences that blur the line between physical and digital.

    Brand identity for Phygital immersive visual storytelling and experiential technology platform
  • TROPX

    Brand strategy and product launch for TropX, an innovative sport-tech wearable AI company improving movement, training, and rehabilitation.

    Brand imagery created for wearable technology focused on training and injury prevention
  • Flow

    A temporal “ribbon from the Dead Sea to the Red Sea” exhibit for the Venice Biennale of Architecture

  • Anabella x NFH

    Branding and packaging design for Anabella, a women's intimate health product. Development of design system for the Anabella brand.

  • Greentea Everyday

    Brand language and bottle design for the Greentea Everyday product line.

  • KmoBaTeva

    Brand strategy, branding and visual system for KmoBaTeva, a leading natural, chemical-free swimming pool brand, ahead of its expansion into the European market.

  • Haifa2030

    Branding and urban visual language for the 2030 Administration of the Haifa Municipality

  • OlaKala

    Urban Greek Restaurant Branding

  • Cuspa

    Brand System for the Heart

  • Woojer | Strap3

    Redefining packaging design and unboxing experience

    Option 2: Wooyer Gaming, Music and Movies Grip Strap.
  • Alphabet

    Developing a brand identity for a hedge fund

  • Neat Technologies

    Visual branding for technological vision

  • Joovy & National Park collection

    Collab between Joovy, and the National Park Foundation

  • Lifebuoy

    Brand & Packaging Design for “BCONE”, a Pool Safety Alarm System

  • Academic Center for Law and Business Ramat Gan

    Branding and visual identity

  • IM76

    Full Brand system and packaging design for IM76 by Impertech, a defense company developing advanced protective equipment for militaries worldwide.

  • IceCure Medical

    Branding and visual identity for IceCure Medical, a medical company pioneering cancer treatment through innovative cryoablation (freezing) technology.

  • Plasmatica

    New brand identity an packaging design for Plasmatica, a technology startup developing an advanced solution to assist surgeons in the operating room.

  • SAF Infinitum

    Branding, visual identity, and packaging design for SAF Infinitum by Redent Nova, developer of an innovative dental medical technology .

  • Veidan

    Branding for a communications company

  • QArt Medical

  • Port Cafe

    Branding for a Mediterranean restaurant

Why NFH

Cost of a mediocre brand
A mediocre brand doesn't just fail to help you, it costs you. Every time you replace a designer, rewrite the language, or explain to an investor why the logo changed again, you're paying for a mistake that was avoidable.

Clarity = walking in with authority
When your brand is clear, you stop explaining yourself in every meeting. You walk into the room with a position, not an excuse.

Track record fixing what cheap work broke
We've worked with dozens of global companies and startups who came to us after cheap or scattered design already cost them time, money, and credibility. We're here so that doesn't happen to you.

Client Perspectives

View All Reviews

One of the best branding expert I had the honor to work with. Very creative, out of the box. Highly recommended

I have known and worked with Gili from Not From Here for over 15 years, across several brands and creative projects. Gili is an exceptionally talented and creative professional, always bringing fresh ideas and a unique perspective to every challenge. She has a rare ability to look beyond design itself and create a complete brand and product experience that feels memorable and inspiring. Working with her is always professional, personal, and enjoyable. She combines strong creativity with attention to detail, dedication, and a real commitment to achieving the best possible result. I highly recommend Gili and Not From Here to anyone looking for outstanding creative thinking, excellent execution, and a partner who truly elevates the brand experience.

Working with Gili on our organization's branding was one of the best decisions we made. She guided us through the entire process—from developing our brand identity and creating a cohesive visual language to designing our website and providing ongoing design support. Gili is an exceptional designer: creative, highly professional, and incredibly detail-oriented. The visual identity she created for us reflects our organization perfectly and continues to receive countless compliments from partners, colleagues, and others. We wholeheartedly recommend her to any organization or business looking for outstanding branding and design services.

I've had the pleasure of working with Gili on multiple product launches over the years, and she is one of the most talented creative professionals I've ever worked with. Gili led the development of our entire baby bottle packaging line, creating a cohesive brand identity that stood out on the shelf while clearly communicating the product's features and benefits. She also designed the packaging and creative themes for many of our larger baby gear products, consistently delivering work that elevated the brand. Beyond her exceptional design talent, Gili is incredibly passionate about what she does. She works quickly, collaborates well, listens to feedback, and always focuses on delivering the best value. She has a rare ability to combine creativity with practical marketing insight, producing packaging and branding that not only looks beautiful but also sells. If you're looking for someone who can transform your brand, packaging, or marketing materials with world-class creativity, I recommend Gili without hesitation. She's one of my favorite people to work with and truly one of the best creative talents I've had the privilege to know.

Working with Gili from Not From Here has been one of the most inspiring creative experiences I've had. She doesn't just design packaging—she designs the entire experience around a product. Her work transforms unboxing into something memorable, emotional, and exciting. It's a level of creativity and attention to detail that I've rarely encountered. I've experienced her work from two very different perspectives. First, as a customer receiving products she designed, where the packaging itself became an unforgettable part of the product experience. Second, as a designer collaborating with her on a project. In both cases, I came away genuinely impressed. Her communication, collaboration, and execution are outstanding. Every stage of the process was smooth, enjoyable, and highly professional. More importantly, working with her was creatively enriching, as she constantly challenged conventional thinking and brought fresh ideas to the table. If you're looking for someone who truly thinks beyond the obvious and understands how great design can elevate an entire brand experience, I can't recommend Gili and the team at Not From Here highly enough.

Gili has a rare talent for turning a brand into a visual story. She guided our rebranding journey with creativity, patience, and an incredible eye for detail, transforming our website into something genuinely unique, modern, and a pleasure to read. A true professional and an absolute pleasure to work with. Very highly recommended. 👏🏆

Working with Gili from Not From Here Design House has been an incredible experience for Woojer. Gili is so much more than a designer for us. She has become a true creative partner, deeply involved in almost every detail of how our brand comes to life. From packaging and product presentation to visual direction, small details, big ideas, and everything in between, she brings care, talent, sharp thinking, and a rare level of dedication to every part of the process. What makes Gili so special is that she doesn’t just “design.” She understands the brand, the product, the people behind it, and the feeling we want to create for our customers. She notices the little things, asks the right questions, challenges when needed, and always pushes the work to be better. Her work is beautiful, thoughtful, premium, and full of soul. Just as importantly, she is a pleasure to work with: professional, patient, creative, reliable, and truly invested. We are very grateful to have Gili and Not From Here as part of Woojer’s journey, and we highly recommend her to any brand looking for a designer who brings not only talent, but heart, commitment, and real partnership.

Working with Gili was an outstanding experience. She combines exceptional professionalism with unique creative thinking and a genuine commitment to achieving the best possible result. What stood out most was her attention to detail, persistence, and willingness to go the extra mile to refine every aspect of the product. The process is highly personal and truly one-on-one, which creates a direct connection between the designer and the client. This leads to a much more accurate outcome and makes the entire creative journey enjoyable, collaborative, and rewarding. Highly recommended.

It has been an absolute pleasure collaborating with NotFromHere for over a year. They consistently provide exceptional support and deliver top-tier, innovative solutions. I deeply respect their extensive industry knowledge, open-minded approach, and unwavering commitment to uncompromising quality. I highly recommend their work."

Super creative designs and incredibly cooperative! Working together is an absolute pleasure from start to finish. They truly understand how to bring a vision to life while maintaining excellent communication and flexibility throughout the entire process. Highly recommended for anyone looking for top-tier packaging design!

I've been working with NotFromHere for over 15 years, and they continue to impress me time and time again. Led by its founder, **Gili Bar-Shay**, an exceptional creative professional, the team is professional, innovative, efficient, and always comes up with smart, original solutions for every challenge. Every project is delivered at the highest level, and the results are simply wow-worthy. The feedback I receive from clients and audiences is consistently one of admiration and excitement about the creativity, design, and final outcome. Beyond their exceptional professionalism, Gili and the NotFromHere team are incredibly responsive, service-oriented, available whenever needed, and an absolute pleasure to work with. I highly recommend them

I would like to warmly recommend the branding company that worked with us on our project. Throughout the entire process, the team demonstrated a very high level of professionalism, creativity, and dedication. They were attentive to details, highly responsive, and succeeded in translating ideas and values into a clear, accurate, and visually impressive brand language. Beyond the professional execution itself, the collaboration was pleasant, efficient, and thoughtful. Their creative approach, combined with strategic thinking and strong design capabilities, made a significant contribution to the overall outcome of the project. I truly appreciate their work and would highly recommend them to any company looking for a professional and creative branding partner. Best regards, Eran Mordechay

FAQ's

How much does a brand strategy and positioning process cost?

There is no one number, no fixed formula

How do you choose a brand strategy partner?

It is not a questions on how impressing the portfolio, rather then who thinks strategy first then design.

Most of the work happens before even one design was made. The right partner doesn't jump straight to slogans, the right partner is the one that asking questions about your business and about why you do the thing you do.

Every project starts with asking questions.

Search for a partner that asks questions before he gives answers.. specially hard questions.

How long does a brand positioning process take?

פרויקט מיצוב ממוקד נמשך בדרך כלל כשלושה חודשים. הגישה שלנו ב-NotFromHere: אנחנו בונים לוח זמנים ריאלי סביב ההיקף האמיתי ומבנה קבלת ההחלטות שלכם מהיום הראשון, לא הבטחה שיווקית.

Brands we've worked with on brand strategy and positioning