Can you imagine glasses with futuristic lenses that allow for a seamless transition between sunglasses and near vision with the swipe of a finger?,
TINDER style swiping.
Sounds strange, right?
Even today it still sounds strange, but this method is alive and kicking.
Smart sunglasses and eyeglasses, all in one place.
Glasses from the future, or as the brand's slogan says:
Superhero glasses for superhero people.
When the geniuses from Deep Optics approached us, with the instructions For the design of the packaging To this crazy product called 32N,
We knew the packaging had to provide a similar universal experience.
Starting fromThe unboxing It contains the SWIPE experience in a playful way, through precise and clean materials that convey the essence of the product, up to the accessory compartment at the back. The packaging, which when you take them out, makes you feel like you've opened a 3,000-year-old mummy's sarcophagus.
If we could add a smoke effect and a “shhhh” sound, we would.
For those wondering how this crazy technology works, we'll try to explain, even though they received a C in high school chemistry classes :)
The glasses, similar to some of the screens currently on the market, are made of layers of Liquid Crystal – a material that can change by applying a low electrical voltage.
A tiny processor, whose job is to adjust the user's visual data and change focus accordingly, is activated by SWIPE on the side of the glasses.
This is the most detailed we can give :)
But like any giant brand, which talks less about what's under the hood of the product and instead lets the power and experience of the brand pass through our eyes, directly into our bloodstream at a speed of 270 km/h, it commands us to pull out APPLE PAY and pay without asking questions or going to the doctor for a prescription.
It is a great pleasure and honor to be part of a revolutionary and innovative brand. Respect to Sagiv Glam, Deep Optics and the team.
Let's Talk Packaging
Gili Bar-Shay
