"Unboxing" – why, how much and how
In an era where a significant portion of the modern consumer's shopping is done online, their first physical encounter with our product is the moment they receive a closed package. Accordingly, the customer's first experience is the experience of opening the package.
The concept of “unboxing” is a product of the experience of opening. Taking the box out, literally, has become an integral part of the interface with the product. Today, unboxing videos can be found on YouTube for many products, and criticism of the quality of the packaging is inseparable from criticism of the quality of the product.
The responsibility of branding and packaging designers to provide a unique and meaningful opening experience is no less important than the role of the industrial designer or marketing professionals who connect the product with the consumer before purchase.
Unboxing videos often go viral online, with many views, comments, and likes. The value of the exposure such a video can provide to a brand is enormous.
For this unboxing video, of the gaming gadget Woojer Vest, has over 30 thousand views. Similarly, there are dozens of videos from all over the world, in all languages, the main focus of which is the opening of the product packaging and the presentation of the packaging, with all its contents, brilliance and uniqueness. For the packaging design of the Woojer Vest, we won the Israel Star Award for first place in packaging design, and consumers' impressions of the packaging itself are evident in the videos.
So in conclusion, the entire topic of unboxing is embedded in the marketing methodology and is an integral part of the product introduction panel.
