What a joy it is to wake up in the morning and discover that we have won First place in Kochav Yisrael In the packaging design competition. Israel Star is the exclusive agency of the World Packaging Organization World Packaging Organization. The “Star of Israel” packaging design competition has been held continuously for over 10 years by the Israeli Packaging Institute.
The winners of the competition are entitled to represent Israel in the World Star packaging design competition of the WPO organization. So very soon we will actually meet at the World Star, and it is clear that the competition will be different there, because after all it will be offices from all over the world that won the first star in packaging design. But competition is good and if you are good then you win. The packaging we won first place with is the Woojer Vest, the woojer vest edge. And the winner is: The Woojer Vest Edge
Well then, not only did we win first place, we also received a certificate of appreciation in the category of innovation In packaging design. The product that won in this category is the Go Cube from Particula. We designed the packaging of the cube ourselves, as they say, after playing with it. The idea was to create an experience of opening the packaging that would be identical to the experience of using the product – and the result was very successful, with lots of unboxing videos and lots of PR and marketing around the packaging that attracted the attention of many brands.
