"Unboxing" – why, how much and how
In an era where a significant portion of the modern consumer's shopping is done online, their first physical encounter with our product is the moment they receive a closed package. Accordingly, the customer's first experience is the experience of opening the package.
The concept of “Anboaching”It is a product of the opening experience. The actual removal from the box is an integral part of the interface with the product. Today, you can find YouTube videos of unpacking many products, and the criticism of the packaging quality is inseparable from the criticism of the product quality.
The responsibility of branding and packaging designers to provide a unique and meaningful opening experience is no less important than the role of the industrial designer or marketing professionals who connect the product with the consumer before purchase.
Unboxing videos often go viral online, with many views, comments, and likes. The value of the exposure such a video can provide to a brand is enormous.
For this unboxing video, of Gadget Gaming Woojer Vest, It has over 30,000 views. There are dozens of videos from all over the world, in all languages, the main one of which is the opening of the product packaging and the presentation of the packaging, with all its contents, its highlights and uniqueness. We won the Israel Star for the design of the Woojer Vest packaging in first place. In packaging design, And the consumers' impression of the packaging itself is evident in the videos.
So in conclusion, the entire topic of unboxing is embedded in the marketing methodology and is an integral part of the product introduction panel.
