There’s a lot to say about the world and what’s happened over the past two years. With a global pandemic spreading, very little remains as we knew it. Many industries have had to adapt to meet their customers where they spend the better part of their time – at home. Companies are now tasked with making their products available to consumers at home if they want to stay relevant. Everything is fair game as long as users can stay safely at home.
We have compiled some of the most interesting events from our customers on COVID.
MyHeritage is a web-based technology company that enables users to discover their genealogy on an online platform. MyHeritage DNA, the company’s first offline product, took customers’ journey of discovery one step further by allowing them to take a DNA test that provides DNA matching and ethnicity estimates. The company ships DNA test kits to customers in a package that includes everything needed for a simple saliva swab test. The customer can then send the same package back for processing.
When COVID-19 struck, testing for the virus became very sought after. MyHeritage's DNA testing kits naturally became the ideal option for simple, sterile home testing. The simple assessment allows for convenience in at-home testing. It also allows for testing to be sent back to the lab via mail without any risk of exposure. MyHeritage has used the same solutions Packaging design That we would use the MyHeritage DNA kits to create the testing kit for the coronavirus. Packaging design solutions Functional elements that enable safe and efficient use of the test and its return transmission.
GoCube It's a smart, connected Hungarian cube that allows players to track the game on an app. The app can track the exact state of the cube and where it's being held. Instead of the usual YouTube video sequel or simply giving up on the cube, the GoCube provides step-by-step instructions on how to solve a cube based on the one you're holding in your hand, and will also provide challenges to improve your cube skills.
The experience of using the GoCube is no less enjoyable than using it in practice. Videos unboxing Many were made about the experience of opening the innovative packaging (see our favorites below!). To the point that when the big minds at RedBull were debating how to proceed with the World Cup in a Rubik's Cube during the pandemic, they turned to GoCube to make the event completely digital. In 2020 and 2021, the World Cup was held online. Players used GoCubes to solve and stream the location of their cubes. GoCube's user-friendly packaging contributed greatly to the experience of using the product, making it compact enough to be easily mailed and allowing anyone to join no matter where they are and despite the circumstances.
Woojer Creators of Haptic technology that provides an immersive experience when playing games, watching videos or even listening to music. The products are a vest and a strap that synchronize with the audio being played and match the sound with haptic feedback at six points on the upper body. All of this makes for an incredible experience – what you hear is what you feel.
For many, the ability to leave home at all was not possible due to COVID. For most – people, including children – were confined to their homes. Products Woojer They provide an opportunity for parents to surprise their children with the gift of being more active, without the risk of exposure. The experience of opening the intriguing black box to find a no less polished product. With the experience the vest provides, your children will move more and sit less, and engage more with the content they consume.
Have you heard of amazing stories that happened recently? Do you have ideas that we think no one else has thought of – come challenge the team at NotFromHere. For a free 15-minute consultation: Match here
