Close-up of the two hands holding coffee

Branding and design for food and beverage companies

A good food brand makes people want to try it long before they reach the meal stage.

There is no sense of taste, so the design does the job: the color, the shape, the name and the words on the packaging promise something, and the product must live up to the promise. We worked with restaurants, beverage series and food brands, from green tea on the shelf to a restaurant in the ancient port of Caesarea. We build brands whose promise is clear from the first glance and remains true even after the bite.

Started a branding project in the food and beverage field

What is branding, when you think about a brand in the food and beverage industry?

Logo design for green tea brand

Name and brand promise

Before designing, you need to know what you promise and what sets us apart: taste, origin, luxury, health with sugar and no sugar.. When the promise is clear, everything else becomes easy, from the name to the price.

Graffiti art for a restaurant wall based on the brand's language

Design that you can taste

Color, typography, and the style of graphic language: we are looking for the nuance that makes people feel a sense of taste, without clichés.

bottle and label design for beverage brand

User experience

We buy and consume with our eyes. We taste before we even put anything in our mouths. We enter a restaurant and connect only through the smell in the air. The brand must be present at every touchpoint with the customer.

How to make you feel?

The essence is to create differentiation, for people to see you, feel you, and love you. And for them to feel that you love them back.

How we work

In the food world, decisions are made quickly. That’s why we test every direction in its real environment, not just on a screen.

01

Going out into the field

  • We go through the shelves or the competing restaurants and see what one looks like compared to the other.
  • Recognize the visual codes that are already captured in the category
  • Understand where the customer encounters the product: a store, a table, or the phone screen

02

Market research

  • We check who is near you, who are the competitors, what they look like and what sets them apart.
  • We examine what sets you apart from your competitors
  • Understand your strengths
  • Draw conclusions based on research, identify where the Void is located

03

Building the brand

  • Building a visual language
  • Building a brand book
  • GTM Penetration Strategy and Launch Materials for Day 1

We do:_____________________ & so more

  • Greentea Everyday

    Brand language and bottle design for the Greentea Everyday product line.

  • OlaKala

    Brand strategy, signage, and environmental design for urban restaurant.

  • Port Cafe

    Branding for a Mediterranean restaurant

  • 101Cafe

    Branding for a coffee brand

    Close-up of the two hands holding coffee

Why NFH

Food is a promise
A food brand that promises but does not deliver loses a customer forever. Therefore, we start with the question of what the real value is, and build the brand around it.

What did we do
At Port Cafe, we combined a classic Kehila restaurant with a modern approach, and typography that combines Hebrew and English. At OlaKala, we built a brand for an urban Greek restaurant, where signage and space are part of the experience. At Greentea Everyday, the new design of the tea series increased sales by hundreds of percent.

One stop shop
In the food world, the brand meets the customer in many places: on a shelf, in an app, at a table, in a bag. Through NFH Laboratory we design them together, so that the customer can recognize you everywhere.

Client Perspectives

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Shachar Blum

One of the best branding experts I had the honor to work with. Very creative, out of the box. Highly recommended

Tamir Tirosh

I have known and worked with Gili from Not From Here for over 15 years, across several brands and creative projects. Gili is an exceptionally talented and creative professional, always bringing fresh ideas and a unique perspective to every challenge. She has a rare ability to look beyond design itself and create a complete brand and product experience that feels memorable and inspiring. Working with her is always professional, personal, and enjoyable. She combines strong creativity with attention to detail, dedication, and a real commitment to achieving the best possible result. I highly recommend Gili and Not From Here to anyone looking for outstanding creative thinking, excellent execution, and a partner who truly elevates the brand experience.

Yana Kreitman

Working with Gili on our organization's branding was one of the best decisions we made. She guided us through the entire process—from developing our brand identity and creating a cohesive visual language to designing our website and providing ongoing design support. Gili is an exceptional designer: creative, highly professional, and incredibly detail-oriented. The visual identity she created for us perfectly reflects our organization and continues to receive countless compliments from partners, colleagues, and others. We wholeheartedly recommend her to any organization or business looking for outstanding branding and design services.

Rob Gardner

I have had the pleasure of working with Gili on multiple product launches over the years, and she is one of the most talented creative professionals I've ever worked with. Gili led the development of our entire baby bottle packaging line, creating a cohesive brand identity that stood out on the shelf while clearly communicating the product's features and benefits. She also designed the packaging and creative themes for many of our larger baby gear products, consistently delivering work that elevated the brand. Beyond her exceptional design talent, Gili is incredibly passionate about what she does. She works quickly, collaborates well, listens to feedback, and always focuses on delivering the best value. She has a rare ability to combine creativity with practical marketing insight, producing packaging and branding that not only looks beautiful but also sells. If you're looking for someone who can transform your brand, packaging, or marketing materials with world-class creativity, I recommend Gili without hesitation. She's one of my favorite people to work with and truly one of the best creative talents I've had the privilege to know.

Roy Grinfeld

Working with Gili from Not From Here has been one of the most inspiring creative experiences I've had. She doesn't just design packaging—she designs the entire experience around a product. Her work transforms unboxing into something memorable, emotional, and exciting. It's a level of creativity and attention to detail that I've rarely encountered. I have experienced her work from two very different perspectives. First, as a customer receiving products she designed, where the packaging itself became an unforgettable part of the product experience. Second, as a designer collaborating with her on a project. In both cases, I came away genuinely impressed. Her communication, collaboration, and execution are outstanding. Every stage of the process was smooth, enjoyable, and highly professional. More importantly, working with her was creatively enriching, as she constantly challenged conventional thinking and brought fresh ideas to the table. If you're looking for someone who truly thinks beyond the obvious and understands how great design can elevate an entire brand experience, I can't recommend Gili and the team at Not From Here highly enough.

Shadi Khatib

Gili has a rare talent for turning a brand into a visual story. She guided our rebranding journey with creativity, patience, and an incredible eye for detail, transforming our website into something genuinely unique, modern, and a pleasure to read. A true professional and an absolute pleasure to work with. Highly recommended. 👏🏆

Kfir Barlevav

Working with Gili from Not From Here Design House has been an incredible experience for Woojer. Gili is so much more than a designer for us. She has become a true creative partner, deeply involved in almost every detail of how our brand comes to life. From packaging and product presentation to visual direction, small details, big ideas, and everything in between, she brings care, talent, sharp thinking, and a rare level of dedication to every part of the process. What makes Gili so special is that she doesn’t just “design.” She understands the brand, the product, the people behind it, and the feeling we want to create for our customers. She notices the little things, asks the right questions, challenges when needed, and always pushes the work to be better. Her work is beautiful, thoughtful, premium, and full of soul. Just as importantly, she is a pleasure to work with: professional, patient, creative, reliable, and truly invested. We are very grateful to have Gili and Not From Here as part of Woojer’s journey, and we highly recommend her to any brand looking for a designer who brings not only talent, but heart, commitment, and real partnership.

Oren Golan

Working with Gili was an outstanding experience. She combines exceptional professionalism with unique creative thinking and a genuine commitment to achieving the best possible result. What stood out most was her attention to detail, persistence, and willingness to go the extra mile to refine every aspect of the product. The process is highly personal and truly one-on-one, which creates a direct connection between the designer and the client. This leads to a much more accurate outcome and makes the entire creative journey enjoyable, collaborative, and rewarding. Highly recommended.

Y Z

It has been an absolute pleasure collaborating with NotFromHere for over a year. They consistently provide exceptional support and deliver top-tier, innovative solutions. I deeply respect their extensive industry knowledge, open-minded approach, and unwavering commitment to uncompromising quality. I highly recommend their work."

Boaz Feldman

Super creative designs and incredibly cooperative! Working together is an absolute pleasure from start to finish. They truly understand how to bring a vision to life while maintaining excellent communication and flexibility throughout the entire process. Highly recommended for anyone looking for top-tier packaging design!

Tali Emanuel

I have been working with NotFromHere for over 15 years, and they continue to impress me time and time again. Led by its founder, **Gili Bar-Shay**, an exceptional creative professional, the team is professional, innovative, efficient, and always comes up with smart, original solutions for every challenge. Every project is delivered at the highest level, and the results are simply wow-worthy. The feedback I receive from clients and audiences is consistently one of admiration and excitement about the creativity, design, and final outcome. Beyond their exceptional professionalism, Gili and the NotFromHere team are incredibly responsive, service-oriented, available whenever needed, and an absolute pleasure to work with. I highly recommend them

Eran Mordechay

I would like to warmly recommend the branding company that worked with us on our project. Throughout the entire process, the team demonstrated a very high level of professionalism, creativity, and dedication. They were attentive to details, highly responsive, and succeeded in translating ideas and values into a clear, accurate, and visually impressive brand language. Beyond the professional execution itself, the collaboration was pleasant, efficient, and thoughtful. Their creative approach, combined with strategic thinking and strong design capabilities, made a significant contribution to the overall outcome of the project. I truly appreciate their work and would highly recommend them to any company looking for a professional and creative branding partner. Best regards, Eran Mordechay

Oshri Danon
Boris Giladi-A

FAQ's

How much does the design of packaging and labeling for a food product cost?

It depends on the number of products and the scope: one label or an entire series, and if a brand identity is also required. We quote based on the project.

Are you handling the regulatory liabilities regarding the labeling?

We design the layout so that the nutritional information and mandatory duties take up a clear space. The final verification against regulatory requirements is the responsibility of the manufacturer and their regulatory consultant.

Is it possible to refresh an existing food brand without losing customers?

Yes. We revive what is outdated and preserve what customers recognize and love: color, shape, or name.

What is the difference between restaurant branding and food product branding?

A product sold on a shelf and in packaging. A restaurant sold through an experience: the place, the space, the menu, and the service. In a brand restaurant, the experience should feel right even when you enter it.

Brands we worked with

Posts on branding for food and beverage companies