How I managed to create an extraordinary UNBOXING experience
One of the technological products that is changing the way millions of people around the world feel and experience
Sound? Quite a challenge!!!
Certainly when it comes to a product intended for an audience that eats and breathes innovation at any given moment and has already seen it all – gamers, YouTubers.
Leaders, music fanatics, You Name It
And of course, how could we not, when it comes to our own Israeli startup called Woojer and a groundbreaking product called VEST 3
Which only adds to the sense of mission and Israeli pride.
It is important to understand that unique packaging design should not only make the product more desirable, but should actually tell the story.
The product's story, conveying its values, DNA, and visual identity. There are so many parameters here.
In addition, exceptionally designed packaging can and should create “brand awareness,” one that will remain in the mind of the consumer.
The buyer, even after the product has been unpacked. The buyer, even after the product has been unpacked. That's exactly what we wanted
And we managed to do it with WOOJER.
Create a connection between the brand and its users – by creating an experience Unexceptional unboxing.
It is important to remember – Your brand starts with your package. The brand starts with its packaging.
In the world we live in, where most purchases are made online, users' first encounter is with
The packaging
Right after the messenger knocked on the door.
