Designing packaging that wins awards doesn’t start with colors or graphics.
It begins with a deeper decision: understanding what the story the product needs to tell is.
In international competitions like World Packaging Awards, Hundreds of projects are examined annually by experts in the field. Packaging Design, Product engineering, And the user experience.
The outstanding projects are not necessarily the most visually striking; rather, they are those in which every design decision serves a clear idea.
Studio NotFromHere, who won two gold awards in the competition for the packaging of GoChess And of 32ºN, operates from the understanding that packaging design is a strategic system of decisions.
Below are the key principles that distinguish between good packaging and Award-winning packaging design.
1. The structure of the packaging is a language
One of the most important elements in packaging design is its physical structure.
The way the packaging is opened, the way the product is placed inside, and the feeling the user experiences when opening the packaging are all part of the brand’s language.
In projects like GoChess, The packaging structure has become part of the product experience itself.
Packaging not only protects the product; it creates a first moment of interaction. In international competitions, a clever structure is often the factor that distinguishes standard packaging from an extraordinary design solution.
2. Packaging is the first point of contact with the brand
Before the user activates the product — he encounters the packaging.
This is why a high-quality packaging design should convey the brand's values from the first glance:
Innovation, reliability, quality, or premium.
In the packaging 32ºN, For example, the emphasis was on creating a sense of a precise yet elegant medical product that combines advanced technology with a calm and precise user experience.
3. Packaging design starts with strategy
One of the common mistakes in the design world is to start with graphics.
In reality, a proper process of Packaging Design It starts with strategic questions:
- Who is the user?
- Where will the product be sold?
- How will the packaging look on the shelf?
- How will it be opened at home?
Only after these questions are answered does the design phase itself begin.
4. Simplicity requires precision
The eye-catching packaging in international competitions is not necessarily complex.
Sometimes the simplest solutions are actually the most difficult to implement.
True simplicity in design requires a very high level of precision in every decision:
In the materials, in the structure, in the typography and in the relationship between the elements.
5. Respect for the product inside the package
The most important principle in packaging design is to remember what is inside.
The packaging is not supposed to compete with the product — but to enhance it.
When the packaging is designed correctly, it allows the product itself to be at the center.
NotFromHere: Packaging Design & Unboxing Which begins with an idea
Studio NotFromHere Specializes in developing brand strategy and designing packaging for Technology companies, Health and innovative products.
The approach that leads the work in the studio is simple:
We don't decorate products.
We are product designers.
We don't ask what is acceptable in the industry.
We ask what will be unforgettable.
Summary
Award-winning packaging design is not the result of a momentary trend.
It is the result of an accurate process that connects between:
- Brand strategy
- A smart physical structure
- User experience
- And a clear design language
When all these elements work together — the packaging becomes much more than just a casing.
It becomes part of the brand itself.
Designing packaging that wins awards doesn’t start with colors or graphics.
It begins with a deeper decision: understanding what the story the product needs to tell is.
In international competitions like World Packaging Awards, Hundreds of projects are examined annually by experts in the field. Packaging Design, Product engineering, and user experience.
The most prominent projects are not necessarily the most visually striking — but those in which every design decision serves a clear idea.
Studio NotFromHere, who won two gold awards in the competition for the packaging of GoChess And of 32ºN, operates from the understanding that packaging design is a strategic system of decisions.
Below are the key principles that distinguish between good packaging and Award-winning packaging design.
1. The structure of the packaging is a language Design brand
One of the most important elements in packaging design is its physical structure.
The way the packaging is opened, the way the product is placed inside it, and the feeling the user experiences during the opening of the packaging — all of these are part of the language of packaging. The brand.
In projects like GoChess, The packaging structure has become part of the product experience itself.
The packaging not only protects the product — it creates the first moment of interaction.
In international competitions, a smart design is often the factor that distinguishes standard packaging from an exceptional design solution.
2. Packaging is the first point of contact with the brand
Before the user activates the product — he encounters the packaging.
This is why a high-quality packaging design should convey the brand's values from the first glance:
Innovation, reliability, quality, or premium.
In the packaging 32ºN, For example, the emphasis was on creating a sense of a precise yet elegant medical product — a combination of advanced technology and a calm, precise user experience.
3. Packaging design starts with strategy
One of the common mistakes in the design world is to start with graphics.
In reality, a proper process of Packaging Design It starts with strategic questions:
- Who is the user?
- Where will the product be sold?
- How will the packaging look on the shelf?
- How will it be opened at home?
Only after these questions are answered does the design phase itself begin.
4. Simplicity requires precision
The eye-catching packaging in international competitions is not necessarily complex.
Sometimes the simplest solutions are actually the most difficult to implement.
True simplicity in design requires a very high level of precision — in every decision:
In the materials, in the structure, in the typography and in the relationship between the elements.
5. Respect for the product inside the package
The most important principle in packaging design is to remember what is inside.
The packaging is not supposed to compete with the product — but to enhance it.
When the packaging is designed correctly, it allows the product itself to be at the center.
NotFromHere: Packaging design that starts with an idea
Studio NotFromHere Specializes in developing brand strategy and packaging design for technology, health, and innovative product companies. The approach that drives the work in the studio is simple:
We don't decorate products.
We engineer the brand experience together with the product.
We don't ask what is acceptable in the industry.
We ask what will be unforgettable.
Summary
Award-winning packaging design is not the result of a momentary trend.
It is the result of an accurate process that connects between:
- Brand strategy
- A smart physical structure
- User experience
- And a clear design language
When all these elements work together — the packaging becomes much more than just a casing.
It becomes part of the brand itself.
