A few days ago I received an “exciting” email from Forbes with the title:
The most influential women in 2024.
Wow! What an honor! So of course, I was intrigued, I really deserve it – after all, I have won several international awards in design and branding with my agency NotFromHere
And I represent our country in the world.
I work hard, completely dedicated.
Of course, I sent a message to the number provided and then I got the ricochet: “Want to join the ranking of influential women? It will only cost you 14,000 NIS + VAT, after a discount of course.”
Yes, you heard that right – because it turns out that at Forbes, you don't really have to make an impact,
It is enough to have a bank account.
Here's an embarrassing quote from the email, I didn't touch it:
”…in which we will represent a team of first-class women in the Israeli economy and society. Women with key positions and experience, women who have paved their way without compromise and have become famous on their own and are leaders of public opinion in their field…”
Without compromise, on their own, right?
Apparently, the “influential” women in Israel today are those who are willing to pay tens of thousands of shekels to buy the title for themselves.
Pay, and voila, you're in the club, lady.
Welcome. Real and authentic communication…
So yes, I too could have been one of the ”influential women of 2024.”.
But really? I prefer to continue to have an impact without buying titles.
Because when you need to buy influence – you are doing the complete opposite of influencing for the better.
I'll save these 14K (plus VAT of course) for my son's graduation party,
In about 3 years, when he is released from military service.
I am building on the title “The Investing Mother of 2027.”.
For 14,000 NIS plus VAT, I could be on the list of influential women in Israel for 2024!
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